Mass Media Society
WILLIAM RANDOLPH HEARST: THE PRESS KING
It is always the contribution of a few good men which goes on to impact the whole of the society. The reason that these people are able to have such a profound impact is due to their endless struggle for a cause or for something in which they truly believe.
One such person has been William Randolph Heart, the founder of the Hearst Corporation, or "The Press King," his rise in the world of Journalism is truly remarkable. Born in 1863, and graduating from Harvard, by the end of the year 1887, William Hearst had become the owner of the San Francisco Examiner (William Randolph Hearst (1863-1951), n.d.).
His quick success and rise was partially favored by the family's wealth earned through the mining industry. However, Hearst decided to separate his path from his families and took this course. During his years in Harvard, he even interned with the renowned Joseph Pulitzer, however the relationship turned into one of rivalry in later years. However, the influence of Pulitzer on the young Hearst is much apparent in the way he took the approach of Sensationalism for his paper as well ( Great Projects Film Company, Inc., 1999).
"Expansion" was always a favorite term it seems with Hearst, and is much obvious by some of the choices he made. One such choice was the purchasing of the New York Journal in 1895, only 8 years since he began his first Publishing endeavor. It was through this paper that he entered into a competition with Pulitzer's Publication,...
In the mass national media our contemporary gossip culture creates a sense of intimacy and knowledge about the rich and famous through television, if not personal interaction. New York thus had a paradoxical culture of mass communication and segmentation, even before these descriptions became apt for the mass media of the world. According to Campbell, Martin, and Fabos (2007), the history of media can be traced through five main eras
His dedication and intelligence allowed him to eventually become not simply passable in his English speaking skills, but a lawyer, a U.S. Congressman, one of the best journalists of his era (and, according to some biographers, of any era), and an incredibly eloquent (if somewhat bombastic) speaker and letter writer -- not to mention one of the wealthiest men in the world, especially in the field of newspaper publishing
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