Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia
Purpose Statement: There are four management principles found in Christopher Byron's Martha Inc.: The Incredible story of Martha Stewart Living Omnimedia.
Main Point: Future managers can obtain success through hard work, determination and understanding marketing and management principles, but all these qualities must be balanced with respect for coworkers, partners and subordinates.
Subpoint- Knowing the market, created a niche and recognizing opportunities are essential to management success.
Conclusion-Martha Stewart's biography shows how hard work and determination got her to the top and how her treatment of coworkers could, in the end, undo her empire.
Book Appreciation Report of Martha Inc.: Martha Inc. The Incredible Story of Martha Stewart Living Omnimedia
Christopher Byron's unauthorized biography of Martha Stewart, Martha Inc. The Incredible...
The first is that it takes hard work and determination to become successful. In outlining this story Byron tells how the girl from a blue-collar, dysfunctional family from New Jersey, worked her way to star status by recognizing opportunities and knowing how to capitalize on them. The second story which continues after the publication of the book, is that to rise to the top by mistreating and making enemies will eventually come back to haunt you. In the book, Byron shows how Martha turned her back on friends, families and business associates in order to become successful. At press time, the rest of the story had not yet unfolded, Stewart's run-in with the SEC and charges of insider trading.
Martha's philosophy in life appears to be embodied in the inscription under her high school yearbook. It reads, "I do what I please, and I do it…
