The last strategy I could employ would be to develop a technological shift in order to create a new product for my existing bike line. This requires R&D investment, but could result in significant first-mover advantages that increase market share and build competitive advantage. This would mean devising a new technology or design that could be incorporated into my off-road bikes.
I will use these strategies to develop three products. One will be gloves for off-road biking. These are essential equipment, and we can sell through our existing distribution channels. The next product will be a line of road bikes. We can leverage...
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