The last strategy I could employ would be to develop a technological shift in order to create a new product for my existing bike line. This requires R&D investment, but could result in significant first-mover advantages that increase market share and build competitive advantage. This would mean devising a new technology or design that could be incorporated into my off-road bikes.
I will use these strategies to develop three products. One will be gloves for off-road biking. These are essential equipment, and we can sell through our existing distribution channels. The next product will be a line of road bikes. We can leverage...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now