Marketing Vice President
Coca-Cola Bottlers of Southern California
Reaching the affluent, sports-minded markets of Southern California with a coordinated and excellently executed marketing campaign that communicates the refreshing taste and fun times Coca-Cola products has never been more cost-effective. By partnering with the Los Angeles Angels of Anaheim, Coca-Cola can now reach 1.9 million residents of the Southern California market, where high per capita incomes and active lifestyles are the cornerstones of this vibrant economy (1). You will also be able to use our state-of-the-art analytics to gain insights into Coca-Cola brand loyalty in this lucrative market.
Consider these facts about the markets that the Los Angeles Angels of Anaheim connects with on a weekly basis during the baseball season -- and how ideal they are for regional Coca-Cola advertising strategies:
According to MLB statistics the average fan consumes 4 beverages a game, a remarkable...
marketing strategies of Coca-Cola and Pepsi in Thailand and UK Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years, both these companies have been successfully selling a simple product made of water and sugar to almost all countries. This would have been impossible unless the companies were able to create sustained excitement over their products and brands among the people
Enrico knew that, and therefore could rest assured that even when faced with a complete reorganization, his employees would accept the circumstances under which they would have to toil, and would, in the long run, excel! Pepsico had a reputation for making essential decisions quickly and Roger knew that in order to maintain, and enhance that reputation a consolidation would have to take place. Currently, some of the decisions that had
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