Marketing Triple Bottom Line
How must marketing strategy and implementation be adjusted/conducted to position a product for the 21st century consumer, and succeed within the new internal/external environmental forces associated with BSR?
The usual way to gauge the achievement of a company is its bottom line. But the idea of a triple bottom line, where social and environmental aspects are measured along with economic ones, is also getting a lot of notice (Tyson, 2010). The triple bottom line also known as the 3P approach - people, planet, and profit, captures a prolonged range of values and criterion for gauging organizational and societal achievement: economic, ecological and social. In the private arena, a pledge to corporate social responsibility involves a promise to some form of Triple Bottom Line reporting. This is different from the more limited alterations necessary to deal only with ecological matters (The Triple Bottom Line (3BL), 2009).
The Triple Bottom Line is a bottom line that carries on to gauge profits, but also gauges the company's impact on people and on the planet. The triple bottom line is a method of conveying a business's impact and sustainability on both a local and a worldwide level. The notion behind the triple bottom line is that businesses are accountable primarily to all their stakeholders, and these comprise everyone that is concerned with the business whether straightforwardly or not directly, as well as the planet that everyone is living on. This advance sees stakeholders as part of the concerned group, but only as a fraction of it (The Triple Bottom Line...
Marketing Valuation of Special Kellog's Cereal Marketing valuation Kellogg's Special K. cereals Kellogg's Foods: 3 Marketing mix: 3 Product: 4 Price: 4 Promotion: 5 Product Differentiation: 5 Triple bottom line Strategy: 6 Financial, Social, and Environmental Factors: 7 The business case of Kellogg's Special K. cereals is analyzed to assess the effectiveness of marketing mix, key features of the business strategy, and growth factors. The history of Kellogg's Foods is briefly described along with the analysis of marketing mix. Later
Marketing Management My organization is the Redwoods Group, which is a specialized insurance provider. The company states its core purpose is to serve others, and its focus is to keep kids safe. They note that solutions to many problems are "often inconvenient for those used to doing things a particular way" and that Redwoods "engages in uncomfortable conversations with people who are not ready to face these issues: public officials, educators,
Marketing Report for Ms. Janet Bradley Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, Red Rooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for
It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big
Sustainable Marketing LED Bulb - Marketing Plan Marketing Situation Analysis Desired Outcomes Marketing Strategies Action Plan Implementation, Controls, and Evaluation LED technology has made many breakthroughs in recent years. The most notable of which is its level of cost effectiveness. However, the initial investment required to implement LED light bulbs still exceeds the alternative market choices. Yet the total cost of ownership offers consumers sizable gains. The market segment that this marketing plan is catered to is
Starbucks Coffee Marketing Plan Industry Overview Competitive Landscape Target Markets Product Price Promotion Marketing Strategy Starbucks is a global coffee powerhouse that has had a success record that nearly any company would die for. It has never undertaken much a traditional route in regards to marketing and advertising. Starbucks specialty is using word of mouth, tribal, and viral social formats to promote its products and services. It is recommended in the wake of global populist movements that Starbucks further
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now