Marketing
The National Wrestling Hall of Fame is located in Stillwater, OK. The objective of this marketing plan is to double attendance and revenues this year. The plan recognizes that this is a major challenge, but with the right marketing strategy, these objectives can be achieved. The tactics will focus on three areas -- promotions, product and special events. With respect to promotions, we want to encourage visitors who are in Oklahoma City or Tulsa to make the trip to Stillwater, so promotions will focus on making the town itself more attractive to visitors. The product will be tweaked, in particular to provide a more interactive experience. In addition, special events will be added, to draw more people to the hall.
Our offering is differentiated in that we are the only major sports hall of fame in Oklahoma, and in Stillwater. This means that for visitors to the region, we have a unique offering in terms of promoting our nation's heroes and in terms of athletics. The core product is the museum experience, with the collections of memorabilia of wrestling's greatest athletes. The communicated product, however, is going to the all-American experience. One of the things we want to accomplish is to shift the positioning of the Wrestling Hall of Fame from a niche tourism attraction to one with broad-based appeal beyond the sport of wrestling. To do this, we need to focus on the experience aspect of our offering.
The product, therefore, is an important element of what we do. The current product offering is clean, tidy, but ultimately not especially engaging. The first part of the marketing plan is to change that. We are going to install a wrestling floor and equipment in order to provide an interactive experience. Visitors should have the opportunity to try on headgear, and to learn from a staff member some basic wrestling moves. For legal reasons, this would probably have to be as part of a course for which insurance was purchased, but by offering something...
Sports Marketing NFL or the 'National Football league' as it is referred to, is America's pride and cause for the inculcation of the inherent patriotic spirit in the heart of the American. The NFL conducts football games as a part of the tradition every year, and every year Americans gather at the stadium where patriotism is at its height and nationalistic fervor is at its peak. In the game that was
The authors question if a sports celebrity endorsing multiple products actually is strengthening their own brand at the expense of the products endorsement from outside their field of sport. The authors conclude from their first tests of the hypotheses in this area that when a celebrity sports endorser is paired with a product from their sport, likability and trust of the endorser increase more significantly than top-of-mind awareness of the
The Canadian dollar currently trades around $0.95 U.S. dollars, but this has fluctuated significantly in recent years. Should the Canadian dollar drop to the $0.80 or $0.85, the team still needs revenues sufficient to cover players' salaries and other U.S.-denominated expenses. The price point is lower than that of the BC Lions, which reflects that the club wishes to have strong attendance and be competitively priced against their main
Sports marketing is a relatively new field, although sports and marketing have been around for quite some time. Sports marketing is the specific kind of marketing for products and apparel for sports exclusively. Any kind of marketing toward youth is apt to draw attention, and sports marketing proves to follow this pattern. The paper will consider the criticism of sports marketing aimed toward youth that contends that this kind of
Sports Marketing Ambush What then, is ambush marketing and how does it work? There are at least 7 kinds of ambush marketing, but basically it involves a non-sponsor for an event taking advantage of the media coverage -- and making the fans aware of its presence -- to market products in competition with authorized companies. Discussion Question #1: Do you consider ambush marketing to be ethical? Why or why not? Ambush marketing
Second, Mr. Hof sees the role of the Athletic Director and Athletics as being equitable across all 36 varsity sports, ensuring that student-athletes in each of these sports have the opportunity to accomplish their academic and athletic goals. Third, Mr. Hof explains that there is less pressure to win a continual series of national championships to gain financial support; it is more critical to focus on building and sustaining
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