Marketing Strategy: Travel Today
The focus of Travel Today is to grow its business extensively through i) differentiating its services from those offered by competitors and ii) nurturing clients by understanding and tending to their specific travel needs. We intend to market our brands and services extensively so that clients are aware not only of our existence, but also of our ability to address their specific travel needs and deliver value for their money. Having been in existence for over two decades, we enjoy a more established reputation than most of our competitors. A recent audit into the company's operations revealed that business has been slow for us because of our slow response to changes in technology. Our competitors have built on this inherent weakness to draw competitive advantage. For this reason, our marketing strategy will be focused on three core areas -- offering competitive and reasonable prices to our clients; ii) increasing our presence in social media platforms and iii) delivering value for money by ensuring that the products and services we offer can adequately address the needs of our clients.
Product Strategy
Travel Today commits itself to easing the processes of travel planning and making traveling an easier and more convenient experience for clients. This it achieves through a range of service offerings that include identifying travel destinations for clients based on their needs and budget; making transport arrangements...
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