Finally, by offering purely informational material on its Internet site, it draws additional traffic from web-surfers who may be looking for information regarding the benefits of 'going organic,' and after becoming persuaded about the general superiority of such produce, decide to make their next grocery store trip at Wild Oats. Types of sales promotions used Like most grocery stores, Wild Oats pulls customers into the store through the weekly promotion of

One food blogger, comparing the price of organic crackers noted that "Carr's crackers were only $3.79 at Whole Foods" but "$4.39 at Haight Street Market, $4.25 at Say Cheese" in her area (Levin 2011). This seems to be a wise strategy for Whole Foods, given that it cannot compete on price without sacrificing its core values. "There has been much consolidation in the supermarket industry in recent years. The surviving

Whole Foods Corporate Responsibility From just one store with fewer than 20 employees, Whole Foods Market has grown into a multi-national enterprise with hundreds of stores in the United States, Canada and the United Kingdom and nearly 73,000 employees today. With a mission dedicated to improving the eating habits of its customers, Whole Foods has successfully leveraged its business model in ways that have contributed to its sustained growth in recent

KUDLER Option Differentiating Between Market Structures Table Compare the four market structures by filling in the table. Perfect competition Monopoly Monopolistic competition Oligopoly Example organization Grocery stores Utility companies Cable companies Automobile companies Goods or services produced by the organization Indistinguishable from others unique Very unique Fairly unique Barriers to entry nonexistent Virtually insurmountable high Relatively high Number of organizations many few A small group Price elasticity of demand Highly elastic none Relatively inelastic Relatively inelastic Is there a presence of economic profits? negligible yes yes Kudler Fine Foods Virtual Organization: The firm's strategic plan and marketing overview Kudler Fine

Whole Foods Market The term whole food entails organic and natural food that gives customers opportunity to have ample range of products. Natural food refers to type of foods that are not having antibiotics or growth hormones. Organic are food that match to the standards that was defined in October 2002 by the U.S. Agriculture Department. Whole Foods Market became the leading retailer of organic and natural food in the world,

Whole Foods Strategic Management of Whole Foods Strategic Management Definition Company Background and the Core Values Current Market Analysis Whole Food Competitive Advantage Elements of Strategy Whole Foods Growth Strategy of Whole Food Strategy Audit Corporate Value Chain Strategic Management of Whole Foods Strategic Management Definition Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment