Business Proposal YOLO
Marketing Plan
YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of where the party is getting started.
The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive as there is little overhead involved in having only a pop-up “rave” type of set-up.
Conveying all of this information will be possible with social media tools like Twitter, Facebook and YouTube. As everyone has smart phones today, the information will be able to be dropped at a certain time of day, giving patrons a short notice ahead of time. Getting to the party then becomes part of the fun. Patrons will be encouraged to record their adventures on their phones and share them with us on our social media platforms.
What the company will focus on doing will be similar to the GoPro experience—creating user-generate content that can be...
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