Marketing Questions and eBay
Atmosphere and the retail environment
There can be little doubt that retailers believe consumers will be influenced by the shopping environment; retailers will spend large amounts of money to manage the retail spaces to attract customers and encourage spending (Kotler & Keller, 2011). Arguably, the atmosphere or the way a shop 'feels' is the most important element of the environment is perceived by the shops customer. If a shop feels welcoming the environment is likely to be interpreted as positive and customers may be more likely to stay, and make purchases but if an atmosphere is oppressive it is unlikely to cause positive feelings and the environment is likely to be interpreted as unwelcoming and deter purchasers.
There are many influences which impact on the way an environment is perceived; shop layout, lighting, sound, and body language and attitude of those in the shop, notably they all impact on the atmosphere and create an emotional response that is associated with that environment (Pride & Ferrell, 2014). Positive influences many create an atmosphere aligned with the business; low soft lights for a romantic restaurant, energetic background music for a children's toy shop, or somber music and a physical layout to give privacy at a funeral parlor. Even the most appropriate physical environment many be undermined with the creation of the wrong atmosphere, for example somber music and low light would not create a positive atmosphere in a children's toy shop. Likewise, a consumer looking to purchase funeral services may find the atmosphere inappropriate if lively and jolly music is playing in the background.
Environment and atmosphere are interdependent, each influencing the other, but atmosphere may be argued as most important due its stimulation of emotions which heavily impact on purchase decision making (Pride & Ferrell, 2014).
2.
Aromas and the shopping experience
Aromas have a potentially strong psychological influence on those who smell them. The smell of baking may stimulate hunger, while other smells may...
E-businesses challenged create trust customers. People don't send money strangers . Read article: Mangiaracina, When considering a business model for you company it is highly important to pattern it on that of other successful companies that are also based online. Jeff Beer's article "Outlook 2011: The new dotcom boom" provides several case studies of online companies with robust business models that have proven records of success. The unifying factor of all
Tail Economics Book Analysis: The long tail. How endless choice is creating unlimited demand In the past, economics' was dominated by vendors that sold a large quantity of only one or two items. The Internet has changed the shape of product offerings. The new economic model, first made popular by Chris Anderson in an article published in Wired magazine, examines the new economic model. This model is based on each vendor
82). Both desktop and Web widgets have the same basic components. Fundamentally, they use Web compatible formats, even if intended to run in a desktop environment. This means that the core of the widget is HTML and CSS code which contains the actual content of the widget, namely text, linked images/video or content pulled from a server of Web service. Alternatively, the widget content can be created using Flash, although
Market Research -- Germany German IT Market German is the biggest and most mature IT industry in European countries. Its high levels of urbanization, knowledge, and affluence combined with its powerful economic efficiency makes it a welcoming IT market. It is expected that there will be powerful pre-paid customer growth in the in German market. Major players include Vodafone with 33% share of the market, T-Mobile with 32%, E-Plus with 18% and
Auditing helps the practitioner remove the "implants" that prevent one from being happy and fulfilled. In accordance with its systematic maps of human consciousness, the Church of Scientology and its social organization are hierarchical and rigid. Members pass through stages of development during which they improve their self-awareness and overall intelligence. Human progress and personal growth is described as a series of dynamic impulses. When Hubbard first codified his beliefs
Act of Violence�a Film Noir Whose Advertising Promises Something for All: Pretty Gals for the Male Gaze, and Domestic Drama for the LadiesIntroductionAct of Violence is an American noir film released in 1949 by MGM Studios, directed by Fred Zinnemann. The film follows two main characters - Frank Enley, an American expat of WWII and a squad leader - and Joe Parkson, an expat himself and an underling of Frank;
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now