A clean pet is usually a healthy and happy pet, and for a competitive rate, customers will be able to avail themselves of all of the traditional aspects of a dog grooming salon. One of the challenges of the Applied Research Project will be determining what other type of grooming services customers would like to access at the day care facility. For example, there are canine salons that offer upscale services like massages, conditioning treatments, and even cosmetic services like hair coloring. Market research will be essential in determining whether or not there is a serious marketplace for such services, and whether that market overlaps with the canine day care market or whether they are actually two different markets with two different customer bases. In fact, a substantial amount of market research will be necessary to establish what services will be offered, the frequency of those services, and the price for those services. Some canine day care facilities have boutiques, in which they sell unique items, such as handmade pet beds, custom collars, and handmade doggie treats. Not only is research necessary to determine if there is a market for these items, but also to determine the best price range for them. In addition, many kennels offer specialized snacks, like hot dogs, hamburgers, and doggie "ice cream" treats for their customers. The profit margin on these items is generally very large, but I would need to determine whether or not there would be sufficient demand to offer these treats. Because a canine day care facility would bring many unfamiliar dogs into close proximity every day, I feel that it would be important to have a certified dog trainer on staff at all times. However, I would also be interested in finding out how many dog owners would be interested in having a trainer address behavioral and obedience issues, and under what setting. For example, would the owners be more interested in participating in evening or weekend classes with a trainer, or in having the trainer work one-on-one with their pets. I have...
Assessing the demand for these additional services is essential, because I want to open a shop that is full-service, but that also appeals to the broadest audience possible.
As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees. Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered. The constrant production nature of the product leads to
Advertisement Our targets are busy individuals with minimal opportunity to adhere to the TV advertisements, thus the need to adopt and implement other aspects if advertisements. One of the essential aspects of reaching the target audiences is integration of the concept of social media. Interactive social media platform would enhance interaction with the target audiences. This is through development of facebook profile for the marketing group, twitter account, and blogs enhancing
Figure 6 resoundingly illustrates how critical reassurance of cleanliness and quality are to anyone who purchases toothpaste. Integrated Marketing Communications Objectives First, to conclusively align the snore reduction aspects of the tooth paste with accentuated health through immunity from bacteria and a feeling of cleanliness from using the toothpaste periodically. Second, to define a unique and defensible marketing position for the snore reduction tooth paste including a unique value proposition that will
Marketing strategy Overall Marketing Strategy The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather than encourage costumers to buy its products. Competition Considering the large product diversification characterizing Benetton's portfolio, it is very difficult to define the manufacturer's main competitors, as it's difficult to define it's industry. Thus, according to Hoovers.com (Accessed January 2009), the company's top 3 competitors
Once the report is analyzed, we have a sense of how the SWOT will shape up. However, this must be supplemented with sources that have less bias. For a company analysis, this tends to be the financial news, of which there are dozens of quality sources. Academic research seldom provides sufficient or timely insight into a company's operations, but may have value for broad-based issues. The insurance industry, for example,
Being a leader also means constantly provoking competitors, as is the case here. Finally, as previously mentioned, innovation is essential to supporting the company's approach and policies on the market. From this perspective, a pioneers approach is obviously indicated. As pioneers, Z-Wing will be able to ensure that its innovations are first on the market and that new customers are attracted to the new products and services that the company
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