Marketing
Product / Service Declaration
My idea is to develop an electronic reader and accompanying digital library that can be customized for a group. The library would contain only the literature that is relevant to the group's activities. For example, a bird watching group could fill their library with books and magazines that the community could share. Another example would be a local group that was interested in protecting the local ecosystem. This group could fill their library with literature that pertains to the groups objectives. Any group could create a library for any objective whether it is related to recreation, work, parenting, local issues, geography, travel, or any conceivable group function. The group could then access the group's literature through a custom built media reader that would work on all tablets, computers, or smart phones. The group would also likely qualify for group discounts on literature as well as be able to share different items among each other.
Although eBooks and eMagazines can be purchased through Amazon online and be read in its digital form, this lacks the ability to organize information in a group setting. Any group could benefit and create value from organizing and distributing a shared library....
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Product Warranty Products for home improvement are the most common commodities in the market from which consumers demand much warranty from the manufacturers because of the basic fact that they are expected to exist and last long within the presence of homes. Such products include both electrical and non-electric appliances, home furniture, as well as services and materials provided for home improvements. In general, product warranty, even in any type
Barcelona Declaration of Measurement Principles The more defined measurement of Public Relation value linked with the business results will help generate better campaigns and plan ahead more accurately. For this aim 200 delegates from 33 countries have gathered in the Association of Measurement and Evaluation of Communication's second summit on measurement. All the delegates from worldwide countries have finally agreed on the global measurement standards for public relations. In the summit
Corporate Responsibility and Marketing Strategies- Apple One of the more popular marketing strategies today that is still relatively new is the enhancing of societal influence for good. Corporations essentially address societal and environmental challenges in order to increase their performance. This strategy has a lot of names but is more commonly known as Corporate Responsibility (CR) or Corporate Social Responsibility (CSR) (David & Sanchez-Hernandez, 2010). By taking responsibility for its actions, a
APPLE iWATCH MRKT 310 Principles of Marketing Customer Satisfaction, Loyalty, Management, and Empowerment Product: Apple iWatch Customer Empowerment. Leila & Abderrazak (2013) citing Gicquel (2006), explain the buzz marketing as a practice formerly called "street marketing." The primary goal of this practice is to market products and services in public spaces as this results in "word of mouth" marketing which creates a good relationship with the targeted population. Buzz marketing has been used by Apple to
Dierct Air - Management & Marketing Mistakes The following case study employs the array of industry metrics discussed above to determine major factors that contributed to Direct Airways filing for Chapter 11 bankruptcy during the time period from 2007-212. This time period was chosen because SEC filings at that time available, providing valuable insight into the stark differences between the two airlines. Direct Airways was a major U.S. carrier that was
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