Being a leader also means constantly provoking competitors, as is the case here.
Finally, as previously mentioned, innovation is essential to supporting the company's approach and policies on the market. From this perspective, a pioneers approach is obviously indicated. As pioneers, Z-Wing will be able to ensure that its innovations are first on the market and that new customers are attracted to the new products and services that the company is putting out on the market. At the same time, as pioneers, Z-Wing will lead the market from this perspective.
In terms of price, the cost leadership strategy that has been identified here means that the company will be able to sell its planes at a price level lower than that of its competitors, obviously making it more viable on the market. With a lower price, the company can still act as a market leader, but without necessarily reducing its prestige or revenues, because of higher volumes and larger market share.
In terms of promotion, this is essential in communicating the message of the company. The promotion can range from usual advertising (with a low percentage of success in actually getting clients to immediately buy, mainly to the high prices of the product itself), to targeted advertising, which would mean presenting the products and services to those clients believed to be interested (as was the previous example with the Chinese government) and to participating in fairs and reunions with the other market participants.
In terms of place, the company will be targeting mainly the Asian markets, which have been identified as potentially the most profitable of all and which can ensure the increase in both market share and potential revenues. However, especially for the civil luxury aircrafts, niches like the Middle East can bring both sustainable growth and higher revenues over the analyzed period of time.
As for the product, the company will diversify to include not only its traditional civil and military aircrafts, but also luxury civil aircrafts, which will be targeting the upper income segment of consumers and which, despite not necessarily greatly increasing the market share, will contribute significantly to the company's short and medium term revenues.
The company will be using both primary and secondary marketing research. In terms of primary research, the organization will conduct regular questionnaires and group discussions with some of its main customers, so as to be able to...
Safety of participants; 2. Welfare of participants; and, 3. Quality of course offerings. Critical Issues The critical issue facing this enterprise is the need to provide a rigorous and challenging survival course while ensuring that its features are safe and that all participants will be able to complete the training with support and will find the experience empowering, exciting, satisfying and even fun. Marketing Strategy Mission The mission of the survival course instructions provided by the
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