Marketing Plan
SOSTAC
The author of this report is asked to focus on the SOSTAC model when analyzing a given website as it relates to the commercial opportunities that are available. The place and area to be analyzed is Sheringham and what commercial opportunities would be available there. The analysis, objective and strategy portions of the SOSTAC model are the only parts that will be covered in this report.
At first glance, there would seem to be a litany of commercial opportunities available at Sheringham. First, the area is already widely known given the numeral awards it has been given including Silver Gilt in Britain, Silver in Anglia in Bloom and Silver Gilt Anglia from 2008 to 2011 continuously. There is also mention of the fact that the area attracts all age groups and not just certain ones. A quick analysis shows that Sheringham is a coastal resort town that attracts people of all demographics including by class, gender, age and educational level. It is not like Aspen in the United States which caters largely to the astute and the rich.
In looking at the content of the website itself, the featured places to shop and eat as well as the library and the Steam Train are prominently featured on the right side of the home page with helpful links for that and much more neatly listed down the left side. Even things like the weather and screensavers that one can download for one's PC are littered throughout the page. However, it is not done in a haphazard or excessive way. Everything is clearly organized and the site portends that there is a lot to learn about the city and a lot to experience should one choose to visit.
Objective
The objective, of course, would be to make an entry into the town and make a commercial success out of whatever venture is...
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