Therefore, company will no longer have to send their electrician to install the alarm system. His presence within the company is however compulsory for he will have to attend any complaints and additional services required by the buyers.
The distribution will be a direct one, no intermediaries interfering in the process. The client will be able to pick up the product form the company's location, reducing as such the company's logistic expenses.
4.3 Promotion Plan
The PortaAlarm will be promoted both directly and indirectly. The direct strategies imply that Starlet Alarms will present the new product to their customers with the aid of their sales representatives. The telesales staff will contact the past customers they have in the company's database and will inform them of the new product. They will emphasize on the benefits of the PortaAlarm as a product combining the benefits of the smoke and burglar detector.
The indirect promotional strategies imply that Starlet Alarms will implement a marketing campaign through which they will advertise their products. These could include television advertisements, radio announcements, street banners and fliers, as well as online advertisements. The need for additional promotional strategies is obvious even if it's estimated to increase promotional costs by 12% during the first year of selling the PortaAlarms.
Other promotional strategies could refer to the free instalment of the alarm system at the domicile of the buyer, by the company's electrician.
4.4 Pricing Strategy
The retail price to the final consumer will have to be established...
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