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Marketing Plan For Moist Toilet Term Paper

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According to "The History of Toilet Paper" (2002), "The ancient Greeks used stones and pieces of clay; ancient Romans used sponges on the ends of sticks, kept in jugs filled with salty water. Mideasterners commonly used the left hand, which is supposedly still considered unclean in the Arabian region" (p. 2). Toilet paper that was developed specifically for the purpose, though, was first introduced in the late 14th century when Chinese emperors commanded that it be made in 2-foot x 3-foot sheets ("The History of Toilet Paper" 3).

Source: History of Toilet Paper

Prior to the late 19th century, toilet paper was marketed in square sheets contained in a box, unlike the rolled toilet paper commonly used today (Brewer 2001). The rolled and perforated toilet paper modern consumers in many Western nations use was invented about 1880. A variety of sources...

According to this source, "On a side note, the Scott Company was too embarrassed to put their name on their product, as the concept of toilet paper was a sensitive subject at the time, so they customized it for their customers... hence the Waldorf Hotel became a big name in toilet paper" ("The History of Toilet Paper" 4).
Some alternatives to moist toilet paper are used by consumers in other countries such as Japan, including the bidet-like configuration shown below.

Source: http://upload.wikimedia.org/wikipedia/commons/a/a8/JapaneseToiletBidet.jpg

Moist toilet tissue has been marketed in the United States since 1988 where it was initially positioned as a product that was suitable for so-called "problem" conditions (Antonides and Van Raaij 1999). Since that time, a number of comparable products have entered the marketplace. Such problem conditions targeted by this product can range from mothers with young children who are being potty trained to the elderly who may suffer from various age-related conditions that involve incontinence as well as to virtually anyone who is compelled to use a public restroom which may lack a supply of toilet tissue.

The new product developed by Sunbeam Toilet Tissue Company (hereinafter "Sunbeam" or alternatively, "the company") is also a moist toilet tissue, but with an important difference. While most moist toilet tissue brands use an alcohol and water mixture, the product developed by Sunbeam, named "Waterfall Moist Brand Toilet Tissue," uses an innovative proprietary process that does not rely on alcohol but rather uses an equally effective disinfectant ingredient that also provides a valuable deodorant quality as well. Taken together, the company believes that its product provides a superior alternative to existing brands on the market and will rapidly gain valuable market share among the targeted market segment

Sources used in this document:
References

Antonides, G. And W.F. Van Raaij. 1999. Cases in Consumer Behavior. Chichester, England:

John Wiley & Sons.

Brewer, E. 2001. "Unrolling the Future of Toilet Paper." University of Wisconsin-Madison.

[Online]. Available: http://www.engr.wisc.edu/wiscengr/issues/Apr01/tp.html.
"The History of Toilet Paper." 2002. Nobody's Perfect. [Online]. Available: http://nobodys-
Thomas. [Online]. Available: http://komar.cs.stthomas.edu/qm425/01s/Tollefsrud3.htm
Source: http://upload.wikimedia.org/wikipedia/commons/a/a8/JapaneseToiletBidet.jpg
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