The third package that Torchelle offers is an economy package. This is a package in which the hall is provided, with clean up services. The people who rent the hall will be able to bring in their own food and beverages and entertainment. The event coordinator will not be available with this package.
Marketing and promotional strategies
While Torchelle's will depend on word of mouth from satisfied patrons to market the company, it will also use a combination of direct marketing techniques and media outlets.
Direct marketing will involve a bulk drop shipment of fliers reminding the area residents and workers what Torchelle's provides. It will include all three packages and will be sent on a quarterly basis.
Direct marketing will be drop shipped into a different area each quarter so the business has the chance to saturate the area with advertising without overwhelming the customers. It provides a good customer base and at the same time allows people who may not need a banquet hall now, to remember Torchelle's when the need does arise in the future.
The direct selling approach will include coupons for 10% off each of the pricing packages if the hall is booked within 10 days of receiving the coupon, even if the event is months away.
Torchelle's will advertise on a weekly basis in the local newspaper. In addition twice a year Torchelle's will hold benefit events that will provide an opportunity for the media to cover the events and provide advertising through the stories that they write about the banquet facility and its involvement with charity events.
Torchelle's employs one account executive and that person's primary responsibility is to go out and approach corporations with information about Torchelle's ability to handle their banquet and meeting needs.
Representatives from Torchelle's will attend an annual banquet hall trade show to showcase its unique multi-tiered packages designed to fit any budget and attempt to attract business...
New home construction in the community also alters water usage issues. Bob Wilbert is the head of maintenance of the facility and oversees all internal and subcontracted maintenance and upkeep of the grounds and facilities. The administrative structure of the facility includes: Successful criteria employment General Manger oversees all staff, including temporary and permanent employees in catering and facilities management Controller facilitates all accounting and financial needs and maintains records. The facility does not
1. Donation, Grant, and Gift revenueThe organization will focus primarily in the Framingham, MA area. The population is roughly 72,208 and grows along the national average of 1% per year. 9% of Framingham residents have experienced some form of mental health illness. 23% of Framingham adolescents said they felt sad or helpless, about 6% higher than what was reported across MetroWest. As a result, the organization will focus heavily on
Managing Organizations/Hotel Management Managing Organizations The Marriot Corporation A look at Six Sigma and the 7S McKinsey Framework The Marriott Hotel Chain is a global brand offering resort and luxury hotel furnishings at popular vacation and business destinations. As the Events & Kitchen Management for global operations, my responsibility includes the overseeing of banquet operations including the process management of the cooking and serving efficiency. I receive complaints from hosts and others that contract
This level of sponsorship will also get ten tickets to the awards ceremony and four people invited to paly in the Pro-Am with local celebrities. Local cable television coverage of the event is planned, and at this level of contribution, two spokespersons from the company can be interviewed to discuss why they sponsored the event, further supporting their CSR initiatives. These videos will be available on YouTube, Facebook and
Business Report: Adelaide Convention Centre How Resource Requirements Are Determined Why resources are acquired and allocated How resource usage is and reported The Adelaide Convention Centre was founded in 1987 with an aim to promote tourism and industry related economic activities in the area of South Australia. The center hosts banquets, cocktail functions, conferences, exhibitions, green events, meetings, product launches, school formals, weddings, and corporate events[footnoteRef:1]. [1: Adelaide Convention Center. "Our Green Commitment," Adelaide
Griffith Hotel Case Study- Griffith Hotel The Griffith Hotel is a luxurious hotel that opened in Tel Aviv during 2005. The Griffith Hotel attracts tourists and high ranking diplomats from around the world as guests. The Griffith Hotel is modernized and has a robust 560 rooms to accommodate its vast clientele. The general manager and the higher level management team believe that providing the best customer service is the key to present
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now