Marketing stimulus constantly surrounds consumers. It is prevalent throughout much of the traditional forms of media with respect to print, television and radio. As such, due to the overall ubiquitous nature of advertising, ads that are often very well planned, do not receive the attention they should otherwise warrant. This occurs due to a litany of factors. Many of these factors pertain the nature of advertising itself. The sheer number of advertisements can be overwhelming for the average consumer. Studies have proven that a consumer needs roughly 7 views of a particular ad to simply remember the product or service. However, these 7 views must occur in the context of many thousands of ads that present themselves daily. Therefore the competition for a share of the consumers mind is tough given the circumstances prevailing today.
One company that does a good job with marketing is that of Nike. The company sells apparel such as shoes, shirts, sports clothing, and accessories. As such, Nike operates in a commodity like business. However, due to its marketing innovation, the company has been able to command a greater share of the consumers mind in regards to its products. Nike's marketing however has not been without its flaws. Below is an ad from Nike that I believe should be gaining more recognition than it should.
This ad was featured primarily on online, digital, and magazine mediums. This I believe was warranted as nearly 60% of Nike's revenue comes from the running segment. However, I believe there are 4 main aspects that could help this gain more attention. First is the use of non-traditional forms of advertising and stimulus. This ad would make an ideal attraction on frequented running routes. Trails or parks for instance, are frequented by runners on a constant basis. In fact, runners often use the same route on a daily basis. As such, placing the ad were it is most relevant would aid in its overall attraction and stimulus aspects.
The cost and feasibility of this action would be relatively modest as compared to many of the more traditional forms of advertisement. First, by placing this ad in online, digital, and print mediums, Nike is competing with many other forms of advertisement within the same channel. There is no guarantee that the readers will view the ad, and second, if the ad is even relevant to the demographic consuming the particular medium. By placing the ad on frequented running trails, Nike would only need to first maintain the ad or billboard on...
It was especially effective when evaluated for the specific demographic segmentation the organization was targeting. Young adult males were particularly inclined to watch the commercial, thanks to the buxom, bikini-clad beauty as the star. In addition, young adult females were more likely to relate to the star of commercial, more so than if they had cast a middle-aged housewife. Although these demographics were more likely to watch the commercial,
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Research Explain the difference between marketing research and a DSS. Marketing research may provide data for use in a DSS as input, but the knowledge component is an aspect of the human expert participation in the gathering and analysis of data. Indeed, some computer modeling platforms (such as Bayesian Belief Networks) employs a combination of data, modeling software, and the judgment of experts to make decisions about, for instance, a product
Marketing Plan for Clinique Marketing Plan Clinique Clinique -- Introduction: Clinique is one of the world's leading brands in skincare, fragrances, cosmetics, and toiletries products. It was introduced by Estee Lauder Corporation in 1968. Clinique is a business unit that represents all the beauty and cosmetics products which Estee Lauder Corporation owns and operates. The company is headquartered in New York, United States of America and sells its Clinique products in more than
Targeted Segment Customer Need Corresponding Feature/Benefit Families (consumer market) Ample seating Built in entertainment Easy Entry Safety Ample room Seating for seven Dual fold down DVD screens Dual sliding power doors Rearview back camera Large cargo capacity Source: http://www.vw.com/routan/en/us/ Competitive Review Competitor Model Features Price Honda Odyssey Aggressive Front and Rear Styling, Power Sliding Doors, Alloy Wheels, Bluetooth® Hands Free Link®, Honda Satellite-Linked Navigation System ™ with Voice Recognition and Rearview Camera and Tri-Zone Climate Control $26, 805 Kia Sedona Alloy Wheels, Auto Light Control System, Navigation System, Bluetooth with voice recognition, Rear seat DVD entertainment system $24,595 Toyota Sienna Alloy
Marketing Information System This is a type of management information system that is designed for supporting the process of marketing decision making. This is a system which is planed and entails the collection, processing, storage and dissemination of data in information form required in carrying out management functions.it is also termed as a system made up of people, equipment and procedure which are used in gathering, sorting, analyzing, evaluating and distribution
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