Showing older models rather than stressing that the product is for the elderly is important, because today's older generation does not like to think of itself as old: "Marketers commonly err by emphasizing the biological age of their consumers. A few years ago, a major personal-products company introduced a shampoo aimed at older women. The advertising explicitly mentioned that the product was designed especially for women over 40. There may be perfectly good reasons to switch to a different shampoo as you age, but the emphasis on age ensured that the product would be unpalatable to any self-respecting 40-plus-year-old" (Smith 1997:1).
Again, because women tend to outlive their husbands, many of these women are looking, if not for a second mate, then for companionship of the opposite sex, and wish to appear attractive. They do not necessarily want to look younger, but appearing attractive and desirable, is important to women. For older women who are comfortable online, dating services and online communities specifically targeted to the social as well as physical, emotional, and health needs of older women, particularly widows, is yet another untapped opportunity to address concerns about 'attractiveness' and maintaining a healthy social life.
A further unexplored marketing opportunity is that of banks. The sad fact is, as their husbands die, women often become solely responsible for managing their finances, and they are seeking assistance from financial institutions that cater to their needs.
27% of all 50- to 70-year-olds leading households are led single women,...
Women and Iran Iran has long been an extremely conservative nation, greatly influenced by Islam and its teachings. What is usually regarded as common social practice in many parts of the world is regarded as a taboo in the Islamic republic. Traditionally an all male 'patriarchal' society, Iran has little to offer women in terms of roles and position. In accordance with traditional Muslim culture, women are restricted more to their
Women's Issues In The Software Industry L. Jones Women's Issues in the Software Industry Whatever women do they must do twice as well as men to be thought half as good. Luckily this is not difficult. Charlotte Whitton, Canada Month, June 1963 The software industry is widely thought of as a meritocracy. Race, color, gender, and even formal education need play no role in the level of success one might achieve under the banner of
Female Substance Abusers and Addicts Heroin is a highly addictive substance which is characterized by a rush of biophysiological symptoms such as a rush or feeling of euphoria, heaviness in one's extremities and a certain element of dry mouth (rehab-international.org). When it comes to heroin and gender, either gender can become addicted to it in a brief amount of time: "Addiction to heroin is characterized by the compulsion to use heroin
Marketing Management The cosmetics industry and market continually change to present players in the field with new opportunities and threats. In the context of the dynamic and competitive industry, Estee Lauder is seeking to introduce a new product line to better serve the changing needs of customers. The new product line would be sold with the Beautiful fragrance and would be distinguished by the fact that it is based on components
The disparity in income of male vs. female heads of household is striking. Analysis of census data revealed that, in 1949, approximately thirty percent of households headed by white males were living in poverty, compared to just under thirteen percent a decade later. For women, more than half lived in poverty in 1949; by 1959, that figure declined to thirty-eight percent. The prosperity of the 1950s was not universally
The bottled water industry is an extremely dynamic one which has brought the players major revenues. Seeing the great potential for further profits, new companies have emerged and some of the already existent ones merged as to get better comparative advantages. Evian's main competitors are the Perrier Group, Aquafina and Dasani, and all these have engaged in marketing operations to differentiate themselves from the newly entered players and consolidate their
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now