Marketing Sports Drink
In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for marketing the sports drink. The following discussion explores how marketing strategies could be developed in order to maximize profits from sales of the sports drink.
Marketing efforts may effectively begin by the company asking themselves a number of directed questions that help define where and how to direct energy and resources. The answers to these questions provide clarity and direction, ensuring that the product is being marketed in the most effective manner. These questions involve identifying market segments, competition, business growth, and customer loyalty (Kotler and Keller, 2012, p.26).
One important question involves the identification and choice of particular target market segments (. Who should marketing campaigns be aimed at? Naturally, the most obvious market for sports drinks are athletes. The purpose of athletes consuming sports drinks is to rehydrate and recover from exertion both during and after physical activity. This demographic would be the primary target for advertising campaigns. Scientific research has indicated that isotonic and hypotonic sports drinks are effective in offsetting effects of dehydration in order to improve endurance during physically demanding sports activities (Snell et al., 2010; Ballistreri & Corradi-Webster, 2008). Therefore, marketing campaigns...
Programs is another element of the new four Ps. The company needs to have two programs. The first is that the launch program. The company needs a strategy to bring this product to market, and it needs to have a program that will allow it to gain exposure, build a brand quickly, and get the distribution it needs to compete. The second program needs to follow up the first one
Our company encourages that its personnel stay in good physical shape and exercise at least three times a week. Our employees' health and mental well being is a highest priority. Because of this importance on health, it is essential to choose the most essential foods and beverages for the largest number of people. Hydration during sporting activities is a necessity. Heat exhaustion and dehydration can lead to major health problems and even
Today's consumers act more en masse rather than as individuals, and so, marketing must show them why the "must" have the newest trendy items, or why they have to continue to need those items. Consumers still have personal choices, but they tend to shop for what is "hot" right now and making an item or service hot is what marketing is becoming. Today, people value things not for what
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