This behavior is supported by Nordstrom's management that encourages its employees to exceed their job requirements when assisting customers. From this point-of-view, there are numerous differences between Nordstrom and most of its competitors. For example, Sears is one of the department stores that do not seem to pay that much attention to the quality of customer service. Sears' merger with Kmart was supposed to improve customer experience, but the numerous complaints from customers reveal a different situation. Customers complain about the modifications made within the stores, which confuse them, and make it difficult for them to identify the products they are interested in. Also, customers complain about the fact that the staff at Sears is not able to properly assist them.
3. The retailing mix used the company ensures the combination of strategies referring to product, price, place, promotion, presentation, and personnel. Each of these components is important for the company's success and is differently addressed by Nordstrom. The strategy for each of these components is directed towards improving customer service.
The product strategy is intended to identify customer segments, their characteristics, and their needs. The quality of these products must meet the standards imposed by the company and in accordance with its loyal customer requirements. Customers have the feeling that they can rely on the products that Nordstrom commercializes.
The pricing strategy is an interesting one at Nordstrom. Although its competitors focus on providing certain deals, smaller prices in order to attract customers and increase their sales volume, Nordstrom insists on maintain a medium to high level of prices. This is because the company does not want to introduce smaller prices that would lead to the conclusion that their quality is also lower.
The placing strategy is another important aspect addressed by the marketing mix. Nordstrom wants its customers to feel comfortable within the stores, and to easily find the things they are looking for. This is connected with the component referring to presentation. In other words, the company wants to create an environment within its stores where customers can feel comfortable.
However, the most important component of the retailing mix is represented by the personnel. The company's objective regarding...
Recommend how the company should take advantage of or respond to each of the marketing environment force examples (political, legal, and regulatory; technological; social; and competitive and economic forces). To respond to the different regulatory changes, the company would have to follow the provisions that are stipulated in the new law. This would means increased legal consultants and procedures in place to ensure compliance. To respond to the changes in technology,
Part of the reason for this, is because these dresses have a number of advantages over formal gowns to include: they are affordable, can be utilized for a variety of events, they are comfortable and they look amazing. This is important, because it shows how a shift has occurred in consumers demand. (Xu, 2010) The Product Line To be successful in this new market requires that Nordstrom's engages in a strategy
Marketing A comparison between two major department stores, Nordstrom and Wal*Mart can illustrate the concepts of pricing and distribution. The research shows that both Nordstrom and Wal*Mart use pricing and distribution strategically, but with different means, methods, and end results. Pricing and distribution are integral parts of an overall marketing strategy. Pricing refers to the cost of the item, and is related to product positioning, perceived value, and the profitability of the
Nordstrom began as a shoe retailer, and eventually transition into a fashion and apparel department story, but all along it was the strong desire of management to provide "the highest level of customer service" with "top of the line, high quality merchandize" (Chapter 5). This paper points to the need for Nordstrom to continue to expand its great customer service, and the risks it might take in that regard. Nordstrom and
Offering the whole product enables marketing and product development to be examined efficiently and effectively from all three identified "levels" of product strategy examination: the basic desire behind the product can be identified, the specific offerings of the products at Nordstrom Wedding can be differentiated and emphasized, and augmentation of the product through additional services and the convenience of whole-product procurement adds the finishing touch to this strategy (Kotler 2011).
2. Products/Merchandise The target store included various types of merchandise, such as electronics, music and video (DVDs and CDs), beauty products, clothing and shoes and automotive parts. Additionally, the target stores also included a food department, mainly with non-perishable items. There are two main factors differentiating the target store from the Wal-Mart store previously analyzed, in terms of products. First of all, the Wal-Mart store did not have a food department, residing
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