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Promotion is the concern of telling and selling the customer (Kotler, 2002, p. 37). Promotion includes three methods of communication personal selling, mass selling, and sales promotion. Personal selling is a form of direct communication between sellers and customers such as customer service. Mass selling is communicating with a large number of customers at the same time such as advertising. Sales promotion is other nontraditional promotional activities such as coupons, samples, and catalogs. Price is the concern for pricing product in consideration of not only the competition but also the customer's reaction to the price as they may or may not buy the product or service depending on the price. Target is focused on providing goods at a low price, and aggressively seeks to deliver prices that are in line with the competition.

As noted, the different ways in which product, placement, promotion and price come together are critical to the development of an effective marketing plan. For example, product affects the development of the organization's marketing strategy and tactics. In this case, the marketing strategy is built around communicating to the customers the concept of value that Target delivers, with both product and price being built into that value concept.

Target has several different types of retail stores containing different product for different target markets. Target operates basic stores selling general items like clothing, limited groceries, as well as seasonal and holiday items. Many of the stores have a portrait studio,