Marketing Mix
Analysis of Sony Electronics' Marketing Mix
Identifying and analyzing the marketing mix of a particular organization requires knowledge about its elements, which are the product, pricing, place (channels of distribution) and promotion of the organization's products and/or services. In this paper, the marketing mix of Sony Electronics is analyzed.
The primary reference used for the analysis of the organization is thru Sony's online web site, www.sonystyle.com. The web site provides complete information about the products and services offered by Sony, whether purchases were made online or ordered and bought personally in Sony stores.
Sony's range of products demonstrates that the organization fulfills its customers' needs -- that is, as a business company that specializes on electronic products, Sony must create and produce electronic products that are in demand among consumers at present. Thus, the company offers products...
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Marketing Mix for Effective Marketing: The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H. Borden. The term has become common in marketing because its elements are the fundamental, tactical components of a marketing plan. The marketing mix elements are product, price, place, and promotion which are the four major categories that guide marketing decisions. These four
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