Primary data is often initially gathered to meet a specific research goal or objective as well. Secondary data is a term often used to define information, intelligence and research that has been completed and published. Like primary data, the original goals of the research are reflected in how the original methodology is constructed as are the presentation of the data itself and analysis. Secondary research often needs to be interpolated to a given situation as its goals are often not directly aligned to the needs of a given situation.
Question 4: Analysis of Chick-fil -- a Strategies
Year
Campaign Name
Explain what the campaign is about?
What do you think the "Positioning Strategy" was/is about? Explain?
2012
Nutritious Kids Program
Thought leadership of making fast food healthier and better-tasting for children
Very effective, shows significant potential to connect with the company's core customer base of families.
2011
Cow Appreciation Days
Further underscoring the unique value proposition of the chain, this campaign put the cow mascot into unique sand humorous situations to further underscore why customers needed to eat more chicken.
Strong use of humor and shows the quirky nature of the chain's ability to differentiate itself very well. A core part of their messaging.
2010
Spicy Chicken
Unique approach to differentiating their core product offering with spicy chicken -- to further differentiate itself from competitors.
Excellent execution of core marketing concepts of differentiation, opening up new markets in the process.
Question 5 Chick-fil-a: "Eat Mor Chikin" (Except on Sunday)
Maybe helpfully for you: http://www.slcreativemedia.com/yahoo_site_admin/assets/docs/chick-fil-a.281223617.html
http://vimeo.com/29936471
1. What types of marketing strategies is Chick-fil -- a following?
Chick-fil -- a is following several different...
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