This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple is striving to convince consumers that using as well as buying the iPhone is financially feasible and also hopes its attractive pricing strategy for the iPhone will convert more consumers to the use of its other product, like Macs, because of the satisfaction they derive from the iPhone. Additionally, while business users are charged more per month because they use more data services, Apple also has tried to still make the iPhones attractive to businesses, by selling them the phone at a subsidized cost (Holson, 2008).
Distribution -- how distributed, what channels, why Apple's effective use of its Apple stores, with highly trained staff members who can help consumers with problems stemming from Macs to MP3 technology is one of its many innovations. This encourages consumers to become full 'Apple' users in every facet of their technological lives. It enables pro-Apple sales staff to talk directly to consumers in a persuasive format. Apple markets its products directly to consumers as well as through retail outlets and targets ordinary consumers, and also business consumers (Holson 2008).
Promotion -- means of communicating to the target or other audience -- rationale, analysis, effectiveness
Apple also uses the web, commercials disseminated on YouTube, and even capitalizes upon the media's fascination with the company, as it delighted in the nightly news broadcast sights of individuals camping outside of Apple stores, to be the first in line to get the new iPhone. Apple uses technology to market technology as well as markets directly to businesses, appealing to business' unique needs and services.
Analysis of the selected product/service/company life cycle -- implications for the company
Apple would seem to be heading into its maturity phase as a company in the United States, but internationally it is still growing. Also if it introduces new, desirable technology, demand will spike and reduce any potential 'saturation effect,' especially if the new technology has global potential. This is why expanding into new nations and capitalizing upon increased demand, especially in areas with booming populations and technological literacy like India, is so essential.
Overall review of each competitor's marketing efforts
Nokia's current domination and financial success may seem testimony to the idea that 'if it isn't broke, don't fix it.' However, Nokia cannot afford to discount all of Apple's future plans for international expansion in the luxury mobile phone market, especially if Apple enables its phones to become more affordable in the future with subsidy agreements with providers. Apple is a larger company, and offers more services and products to consumers. This enables Apple to take an initial loss financially to create a loyal consumer base through offering deep discounts, although Nokia currently has the stronger...
3 Strategies of CDC As mentioned in the introduction, the Centers for Disease Control and prevention has developed and implemented six sets of strategies as follows: Health Impact Focus - the alignment of CDC's employees, objectives, strategies, investments and performances in order to maximize the CDC's beneficial effects upon public health Customer Centricity - Like any other corporation, the Centers for Disease Control and Prevention is focused on offering those products and services
Management Analysis of JCPenney One of America's iconic department store fixtures is J.C. Penney which has provided American consumers with a wide range of family clothing and other merchandise for more than a century. In recent years, though, JCPenney has been experiencing some difficult times as its core market continues to be eroded by competitors and an aging business model. This paper provides a review of the relevant literature to develop
Budget Management Analysis In budgeting, one of the major challenges is accurately predicting the profit margins of a firm. This is because there are uncertainties from changes in the economy and their industry. These factors could adversely affect their earnings. To improve accuracy, accounting personnel must use tools and strategies that will enhance analysis. This will be accomplished by focusing on: tactics for managing budgets, comparing results with expectations and recommending
In other words while a business may decline in a market in one country, at the same moment the business may experience a decrease in another or perhaps several other countries. Therefore, to be a business on an international level offers a type of padding against sudden market declines that effectively destroy the business but instead there is a balance found within the business structure that survives the declines
Coach Channel Management Analysis Coach Inc., Distribution Channel Analysis Company Description and Overview Coach Inc., (NYSE:COH) is a globe leader in fine accessories and gifts market, and one of the most profitable competitors in the leather goods and luggage manufacturing globally. Coach generated $4.76B in Revenues in their latest full fiscal year and earned a Net Income of $1.04B. Coach is a highly profitable business, earning 21.77% Net Profit Margin, 30.44% Operating Margin
The main advantage is that the stories are well documented and written in an objective manner. 2008, GSK Outlines Plans to Become More 'Biotech-like', Fierce Biotech, http://www.fiercebiotech.com/story/gsk-outlines-plans-become-more-biotech/2008-06-10 last accessed on June 3, 2009 2009, GlaxoSmithKline Plc., Hoovers, last accessed on June 3, 2009 -- Hoovers is a centralized database that reveals information on multiple organizations. The benefit is that the data offered is extensive and comprises features such as industry forecasts,
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