¶ … Marketing
Lessons from the tutorials
The tutorial is mainly focused on the concept of product and marketing of the products that different organizations have to offer to the consumer. There is a dissection of what defines a qualified customer for each product found in the various markets. The most significant thing to consider is the qualities of a qualified customer as the tutorial indicates, these are customers who are seeking a solution to their needs, customers who are also eligible to purchase, they have the financial ability to buy and also have the authority to make the purchasing decision (Know This LLC, 2011 A).
It is therefore important to segment the market for each product so that the business is able to tell the target customer base as the tutorial indicates. This will enable the organization to identify a segment within a larger and overall market, choose a segment that will best fit the aims of the organization as well as being able to develop a marketing strategy that will appeal to the target market. The segmentation is usually done taking into account three major variable; the demographics, customers' purchasing situation and customers' personal information.
There are various marketing strategies also outlined in the tutorial as undifferentiated or mass marketing, differentiated or segmentation marketing, concentrated or niche marketing, customized or micro-marketing. These are the main marketing strategies that each company must consider before they roll out their products.
Apparently it is not only the segmentation that is significant in making the product successful in the target market but positioning is also vital as the tutorial indicates. This is a way of convincing the consumer that the marketer is offering something different and better hence giving him the reason to but from your products range and not the competitor. This can be effective when the marketer knows the key benefits that the market seeks. This should be accompanied by the proper product decision which should...
Marketing Mix for Effective Marketing: The marketing mix can be considered as the most famous marketing term after it was published in 1964 in an article by Neil H. Borden. The term has become common in marketing because its elements are the fundamental, tactical components of a marketing plan. The marketing mix elements are product, price, place, and promotion which are the four major categories that guide marketing decisions. These four
Architecture Tutorial -- Lesson Site Structure The metaphorical allegory of the proposed website for build-to-order tablet PCs will be a functional one, based on the structural aspects of the new device and its customization and configurability to customers' preferences. Inherent in this site structure is the need to also support a catalog system of enhanced components and accessories. The foundational aspect of a successful e-commerce system is the inclusion of catalog
Marketing IMC for the HP Slate In 2013 HP had a second attempt at entering the tablet market. In 2010 they launched a tablet, which was competitive in terms of price and features, but failed to gain sufficient market share against the competitors and HP withdrew from the tablet market. Now, in 2013 they have once again entered the tablet market, but to be successful they need to have strong marketing, as
Starbuck's Pricing Strategy: Throughout its history, Starbucks Corporation has established a reputation for having the most expensive coffee products in the marketplace. The evident premium pricing at Starbucks are combined with the premium name or brand that the organization has also developed. While the prices of Starbucks coffee products are relatively expensive, the high prices are approved by many customers in many places where the firm has its operations. Pricing act
PESTLE analysis of Apple Inc. Apple Inc. is a technology company, which designs, produces and sells goods of the Computer, Music and Mobile-Phone Industries. It is differentiated by its brand-perception and identification. Over the last couple of years, Apple has become a cult-brand, thanking its life to iTunes, QuickTime and iMaclines. Apple Inc.'s short-term goals are currently increasing the sales of the just launched iPad (the most innovative web-browser in market).
Starbucks Brand Name SWOT Develop information explains Strengths / Weaknesses Starbucks brandname Opportunities / Threats financial future product. For information promotional activities product, find places product promoted (retail stores, magazines, TV shows, . The success of any company's brand largely depends on the marketing strategy adopted to ensure its sales are increased. However, it is imperative that a company analyses the strengths, weaknesses, opportunities and threats of their promotional means to provide
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