Verified Document

Marketing Is So Ingrained In Book Report

In fact, the greatest marketing appeal that smaller, privately owned bookshops have, is just that; unique charm and a way to connect. Connections are missing from many aspects of modern urban society, and what a perfect way for marketers to take advantage of a rather captive psychographic audience than to utilize an idea paradigm in which people are wanting to come together to share their own thoughts (Webb, 2012). In one of the most successful enterprises of the late 20th century, Starbucks has proven this to be true. Culturally, this entrepreneurial spirit is accentuated by the Starbucks model believing that each of its shops (outlets) is the "Third Place," for people to spend time (first place being home, second being work)(Schultz, 1999, intro).

This is the marketing message for the bookstores -- be unique, find a niche, and become more than a bookstore,...

Offer classes, seminars, feature book clubs, speaker forums, become part of Schultz' Third Place -- a place to discuss ideas with others. Certainly, the marketing opportunities abound, and it would likely not hurt to offer value added libations as well.
WORKS CITED

Ensor, DA. (2005), Introduction to Marketing Concepts, London: Butterworth.

Rosenthal, M. (2010), Book Sales Statistics, Retrieved from:

http://www.fonerbooks.com/booksale.htm

Schultz, Howard (1999), Pour Your Heart Into it: How Starbucks Built a Company One

Cup at a Time, New York: Hyperion.

Webb, C. (February 13, 2012). New Chapter for Bookshops. The Age. Retrieved from:

http://www.theage.com.au/entertainment/books/new-chapter-for-bookshops-in-greensborough-20120212-1szqm.html

Sources used in this document:
WORKS CITED

Ensor, DA. (2005), Introduction to Marketing Concepts, London: Butterworth.

Rosenthal, M. (2010), Book Sales Statistics, Retrieved from:

http://www.fonerbooks.com/booksale.htm

Schultz, Howard (1999), Pour Your Heart Into it: How Starbucks Built a Company One
http://www.theage.com.au/entertainment/books/new-chapter-for-bookshops-in-greensborough-20120212-1szqm.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Marketing Management Marketing Is So
Words: 1593 Length: 5 Document Type: Multiple Chapters

Typically, scholars see low context cultures as one in which things are explained in more detail, have less a tradition in history and the past, and are rooted in the present and the future. This is why, for instance, most view the United States as a low context culture in reference to a high context culture like the Native American or Maori (Samovar and Porter, 2004). The challenge in contemporary

Marketing Product Description There Are
Words: 1321 Length: 4 Document Type: Research Paper

or, Mochalicious could simply take its formula and open up more stores. One of the good things about being in a place like Melbourne with its massive coffee culture is that there is always room for another good coffee shop. Once Mochalicious is established as successful, the company is in a position to grow, and that means taking the name to other parts of town, other suburbs or even to

Marketing and Economics Agricultural
Words: 18779 Length: 68 Document Type: Term Paper

Origins, History of the IMF The International Monetary Fund was first conceived between July 1-22, 1944, at the United Nations Monetary and Financial Conference in Bretton Woods, New Hampshire. The conference was attended by representatives of 45 nations, which were called together in order to plan and lay the groundwork for a cooperative economic framework to solve global financial crises before they occur. One key reason for the conference was to

Current Issues in Marketing
Words: 3869 Length: 10 Document Type: Term Paper

Marketing Identification and development of a rationale for a current issue in Marketing:- The extensive embracing of the marketing concept by organizations is a comparatively new one. Sans one or two exclusions, writing on marketing is just crossing the fifty-year mark. However, during these fifty years the manner in which we think regarding marketing and its practice is undergoing a sea change. Marketing has advanced from a basic focus on 'giving

Service Level Attributes Marketing Is
Words: 1619 Length: 4 Document Type: Research Paper

In fact, the developed world is moving very rapidly towards a greater service economy -- how can this engender a perception that these organizations are intangible and produce nothing? In fact, their model, "service," becomes even more necessary because certain process technologies remain aloof from adapting to stakeholder inputs. However, like the goal to find a unified field theory of physics to explain the universe, the unified services theory

Singapore Airlines
Words: 2261 Length: 8 Document Type: Marketing Plan

Marketing Plan Singapore Airline is one of leading airlines companies in the industry for several decades. Its dual strategy of providing excellent services and keeping cost-effective has helped it to earn substantially profitability and enlarge its market continuously. This essay will firstly discuss the external and internal environment of Singapore Airlines through several aspects, such as company description, social economics data, strength, weakness, opportunities, and threats, product and services etc. Following

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now