These individuals should have a general interest in entertainment and attending cultural events. From our lifestyle demographic analysis we have further determined that our target market are very health conscious, fitness enthusiasts, tech savvy, and enjoy reading history and science fiction novels.
Tactics
Possible mini-tour within Midland area to promote awareness
Connect with students and residents with similar sporting interests
Build positive word of mouth and internet traffic.
Programs to implement tactics
Set up mini performances at local venues such as the Hippodrome, various coffee shops, or other cultural events
Free performance at product release party
Set up facebook, myspace, flicker, twitter, or other social networking accounts. These sites have the potential to generate positive word of mouth, build awareness, build a loyal following, and provide a means of communication to build relationships...
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