It is estimated that 590 billion cigarettes are smoke per year in the MENA region and growing by 2% annually, thus making this area one of the few growing markets for tobacco in the world (MENA pp).
Turkey is the largest exporter of oriental and semi-oriental leaf in the world, and although there was a rise in production in 2004 that stabilized the country's tobacco economy, the European Union plans for reforming tobacco subsidies for 2006 and the potential sale of Tekel, the tobacco monopoly, may have a destabilizing effect and lead to a rise in pricing (MENA pp).
Although Dubek has dominated the cigarette market in Israel and has a distribution network of 12,000 retailers nationwide, its share of cigarette sales has been affected by a rise in popularity of foreign brands (MENA pp). In 2003, Philip Morris became the leading player in sales of tobacco with its volume share rising to 45%, compared to Dubek's 39% (MENA pp). In fact Marlboro has overtaken Dubek's Time brand to become the leading brand, accounting for more than 11% of cigarette volume sales in 2003 (MENA pp). There are other multinational players that are steadily penetrating the market, as well as new players such as Armenian Grand Tobacco and Jerusalem Cigarette Company (MENA pp). Moreover, in 2004, BAT stopped using the services of TLS Tobacco Import Marketing and Distribution, and is now conducting distribution of its products without using intermediaries (MENA pp).
Saudi Arabia has no domestic manufacturers, thus the Saudi market is dominated by foreign imports (MENA pp). Philip Morris and BAT are particularly powerful, while MTM of Yemen and the Philippino company, Fortune Tobacco, also have a strong presence (MENA pp). Unlike other countries in the region, low tar brands (10 mg is the legal limit set by GCC regulations) and the ultra low tar are very popular (MENA pp). Philip Morris, with 20.6% of the market share, has the top two leading brands in the country, Marlboro and L&M, although BAT, with 9.9% of market share, has three of the top five sellers (MENA pp). Direct advertising of tobacco products...
A lot of people suggest that the variety of interior and exterior color schemes, and emphasis placed on safety factors by car manufacturers today, is due to in no little part to their longing to market cars to women, as well as men (7 Demographic Segmentation, n.d.). Income Another popular foundation for segmentation is income. A lot of companies target wealthy consumers with luxury goods and convenience services. On the other
A good market segmentation can reduce operational costs by efficiently allocating the resources to the most suitable segments, while taking under careful consideration the differences across different cultures (Hofstede et.al., 1999). The main alternative to this pricing strategy is by establishing the prices according to the local buying power. However, the customers from those countries where the company adopts a higher price may feel that this strategy is not
The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to advertising ability and revenue. The tool enters the individuals home, just as direct marketing does and often offers links to direct purchase of the product advertised. Television, also enters the consumers home, and offers product information and brand exposure. Radio
Global Market Research The multifaceted nature of global market research makes the diverse nature of business strategies' analytics, intelligence and market data needs accomplishable with significant accuracy and insight. The use of a diverse set of tools can just as effectively define in which location and with what specific menu items a U.S.-based retail franchise needs to combine to succeed in Brazil for example. Global market research strategies can also define
Norms: Every society has a set of norms, which often include the folkways, mores, taboos and rituals that exist within the culture. Values: The values of a culture often refer to the things that are to be achieved or to the things that are considered of great worth or value. Religion and Beliefs: The religion and the beliefs of the people in a civilization play an important role in shaping up of
In the region of India there are two colors in particular that should be avoided in international product packaging. These are orange and black. In this country orange represents death and rebellion, while black represents laziness, anger and intolerance (De Bortoli & Maroto, 2001). Another area in which companies must be cautious in India in making sure that product packaging is not offensive to generally accepted standards of public decency
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