marketing department has been losing, in the last period of time, well trained and enthusiastic young men, who have chosen to pursue their career elsewhere. As many of them have left after a brief period of time spent in the marketing department, the company has lost time and money invested in their training, as well as their large potential. As such, as study will be conducted to analyze the causes and propose possible solutions for this issue. The following report includes a set of data, with personnel's opinions and answers, an analysis of the data and conclusions on the findings. The last part of the report will list a series of recommendations for the company's president.
Following the recent leave of three excellent workers in the marketing department, two recently hired and one with a ten- year experience, a careful research and study will be conducted in order to evaluate why this has been happening and what solutions shall be taken in order to stop this brain exodus. The data consists of answers that the people working in the department have given to questions about their positions, their work and responsibilities within the department.
Background
The marketing department of our company has recently lost three prolific workers. Two of them were recent college graduates and had just completed the training process within the company. The other one was one of the oldest members of our marketing team, having worked as a copywriter for over ten years. His experience and commitment towards the company had always been regarded as a great asset.
The fact that the marketing department is essential for our business made us ask ourselves what was happening within the department. To me, it was clear that there was a dissatisfaction at a departmental level, because of the intensity with which people had begun to leave our company.
The hiring process could not be under scrutiny: the candidates had been personally interviewed and selected by Mr. Farnham and he had chosen the ablest persons for the job. This made me investigate what was going on at a departmental level.
The marketing department was led by Brent...
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