He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy
This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to which quality may be compromised (Schultz & Dev, 2005).
2.2 Market Targeting
If the client is keen on venturing into other markets his products must dominate over other competitors. In selecting a market segment, the client has to engage in market targeting by ascertaining the demands of customers. After all these, the client must create a good picture in the minds of his customers of the product he sells. This will enhance...
Conclusion
Success of any business relies on whether it has competitive organizational and marketing strategy or not. Marketing strategy development largely depends on organization strategy.
References
Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.
Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.
Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.
Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..
Joshi, R.M. (2005). International Marketing. New York. OUP.
Schultz, D. & Dev, C. (2005), 'In the Mix: A customer-focused approach can bring the current marketing mix into the 21st century'. Marketing Management, 14 (1).
