An important aspect of the marketing management plan relates to communication. Key internal stakeholders must be kept informed of the objectives of the marketing plan, progress, as well as any relevant updates as the implementation of the plan proceeds (Ferrell & Hartline, 2014). Effective engagement of internal stakeholders is crucial if the desired outcomes are to be achieved. When internal stakeholders are well informed of the marketing objectives, they are likely to be more committed to the initiative, hence increasing the success of the initiative. At HtW, internal stakeholders mainly include the board, the management, and members of staff. The board acts as the overall decision making organ of the organization. It formulates polices and the strategic direction of the organization and supervises the management. Communicating the marketing objectives and progress to the board would, therefore, be vital. The board requires such information for purposes of decision making on aspects such as policy development and resource mobilization. Communication can be made to the board through board meetings. As the board meets from time to time, these meetings present an ideal opportunity to engage the board. Special meetings can also be convened if necessary. The management is responsible for implementing the decisions of the board. It is involved in executing the organization's strategic plan. The management is, therefore, an important stakeholder, which must be kept informed of the marketing objectives, progress, and updates. Unlike the board, the management meets more regularly. These meetings present perfect opportunities to engage the management. The management relies on members of staff to achieve the objectives of the organization. Employees are directly involved in implementing the activities and initiatives of the organization. Among other everyday activities, they go to the field, conduct research, visit prisons, and perform evaluations. Effective communication to this group is essential. Indeed, without effective engagement, employees may not have the understanding, commitment, drive, and morale required to achieve the objectives of the marketing plan (Lamb, Hair & McDaniel, 2009). Members of staff can be engaged via staff meetings, employee discussion forums, internal memos, and team building events. Using as many channels of communication to engage members of staff would be important for...
In other words, an evaluation must be carried out to determine the extent to which the marketing objectives were achieved or rather the success of the marketing plan (Mullins & Walker, 2013). This means that the stated marketing objectives form the basis of evaluation. The plan in this case seeks to achieve five objectives: 1) understand and raise awareness of the plight of prisoners in low income countries (especially in terms of healthcare); 2) understand the major healthcare issues faced by prisoners in low income countries; 3) examine factors that hinder low income countries from providing quality healthcare to their prisoners; 4) recruit more donors; and 5) market the organization. Activity will be monitored on the basis of these objectives.
3.2 Segmentation The DKNY perfumes are divided into two segments, based on the consumer types they target -- perfumes for women and colognes for men. The main segment is represented by perfumes for women. 3.3 Targeting The main market targeted by Donna Karan New York is constituted by above the average income women. 3.4 Positioning The positioning strategy used by Donna Karan New York is a dual one. On the one hand, the DKNY perfumes
Communication Plan In a situation as is with the case study where there are plans to have cooperation among more health care institutions and even mergers, there is need to have a clear communication plan and one that would be effective in that case. Being that these institutions that will henceforth work under one command system and administration, there is absolute need to ensure that the communication plan is implemented in
The Board of Directors, shareholders, Hans Baumwolleh (CEO), the Senior Management Team, Human Resources and the Sales department will need customized messages as well. Engaging management from all levels will be essential to the success of the company plan in reaching the goals and objectives as they are stated. To achieve that success will take communication between all parties, all individuals and all departments. Communication, therefore, is essential to the overall
((Meel and Romans, 2010) The present database marketing plan will examine the database and discover the following: (1) what information is in a customer file? (2) What internal information exists that can be linked to a customer file? (3) Is the information up-to-date? (4) What information exists externally? III. Market Research Plan Implementation Customer surveys will be developed and mailed as well as emailed to customers and will ask questions concerning the
Those proposals included broadening its vital presence, and strong growth, in commercial markets and health imaging, refocusing research and development dollars; speeding investments in commercial markets; and taking over other companies and technologies to enlarge Kodak's portfolio of digital products and services. On the force of its taking over Kodak Versamark and NexPress, Kodak's Graphic Communication Group is piling a portfolio of major variable-date printing equipment providers. Kodak's Digital and
Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have
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