Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official Website, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of

Marketing Pricing Strategy There are different approaches to pricing strategy. The pricing strategy should fit within the context of the overall marketing strategy. Among the different options for pricing strategy are revenue maximization, profit maximization, survival, skim pricing, and penetration pricing (NetMBA, 2010). There are also approaches such as cost-plus that take into account the company's cost structure but in a competitive marketplace it is more normal that the pricing strategy reflects

Conversely the partnerships of open source databases vendors including MySQL and others have created a strong alliance that has forced Microsoft's SQL Server database team to create customized connectors for these open source applications. Open source, first the subject of an encirclement strategy, is now implementing its own on Microsoft's operating system business. The Linux operating system is now pre-installed on many of the world's leading hardware manufacturers' laptops,

Brooks Brothers Distribution Marketing Channels and Channels of Distribution Marketing channels are the means by which goods get to consumers. For apparel, this typically refers to the different retail channels that a company uses. In luxury goods, these can be described in the form of a matrix with one axis reflecting company-owned channels and non-company channels and the other axis reflecting online and bricks and mortar retailing channels. Most luxury apparel firms

Marketing Analysis Strategies and Techniques Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their

Introduction Nike is a world known company which deals and supplies footwear, accessories clothes and equipment to different clients. The company also offers services and marketing to many countries around the globe. It has more than 1400 opened stores in different countries (Kreng & Wang, 2013). Nike is also the biggest distributor of sports garments to many athletes. The National Basketball Association has signed a contract with Nike to be providing