Marketing Case Study
Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.
NINE POSSIBLE PRODUCT -- MARKET COMBINATIONS
POSSIBLE TARGET MARKETS
GAY MEN OR WOMEN
BLACK WOMEN AGED 18-30
HANDGUN OWNERS
PRODUCT CATEGORIES
VACATIONS
NON-LETHAL PERSONAL SECURITY PRODUCTS
FITNESS / EXERCISE PRODUCTS
More than one billion adults worldwide are overweight. In the United States alone obesity is responsible for an estimated 300,000 deaths annually. What's interesting is that nearly all of these deaths are preventable through proper exercise and nutrition. As such, fitness is a very contentious issue plaguing many of the developed nations worldwide. Statistics indicate that nearly 33% of all Americas are obese. This bodes very well in regards to marketing as 1 in 3 Americans could use the fitness and exercise related services. The strategy in regards to both women, and black women aged 18-30, will center primarily are confidence. More so than outwardly appearance, the strategy will focus on the confidence a new look instills within the overall mindset of women. The strategy for both segments will encourage and inspire individuals to achieve the highest levels of health and conditioning. A subcomponent of the strategy will be that of education. The marketing campaign, particularly for African-American women, will educate potential clients to better understand the balance between exercise and nutrition. Black women are prone to many complications that other women of differing ethnic backgrounds are not prone to. For example, sickle cell anemia has a very high prevalence within the African-American community. As such the strategy for these women will differ substantially as the focus will be geared towards education. In addition to sickle cell,...
Marketing Case Study Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? Of the many billboards passed on the way to work and school every day, the most noticeable are those that promise low-cost health insurance and healthcare.
Urban Outfitters Continuing Case Study Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image The reasons for stores like Urban Outfitters to be able to create such a culture are their ability to operate with low and medium volume. Hence it is possible to change the output based on changes in demand. For example, the 'Urban Outfitters' followed the policy of locating stores that have the concentration of targeted
Marketing Case #8: Global Strategies Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods
Leadership Ethics on Facebook The milestone in the history of social networking world was created with the advent of Facebook. It was initially created by Mark Zukerberg for the students of Harvard as a platform for social networking. The innovation, creativity and most importantly strong leadership has made this social networking portal an internationally recognized social networking site translated in almost 70 languages. In today's era where the definition of
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Entrepreneurial Approach M1 - Discussion I have always thought entrepreneurship is just about starting a business. However, it is interesting to learn that entrepreneurship is more of a mindset or a behavioural tendency as opposed to just pursuing a business idea. It is a way of thinking characterised by the desire to create or exploit opportunities, take risks, to be innovative, and to grow. This mindset applies to not only individuals,
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