Social Media and Technology
Today, a growing number of the world's population subscribe to various social media networks such as Facebook, Twitter, YouTube, MySpace and others. Moreover, just as the overwhelming majority of enterprises jumped on the Internet bandwagon during the late 1990s and early 2000s, companies of all sizes and types are taking advantage of these social media networks as well to promote their businesses and interact directly with their customers. This study proposal provides a series of researchable questions and a review of the relevant peer-reviewed and scholarly literature regarding these trends. A description of participant selection procedures for the proposed study is followed by an identification of data collection methods, potential ethical problems and limitations of the research proposal. Finally, a summary of the research and important findings concerning the proposed study and its guiding research questions are presented in the conclusion.
Review and Discussion
Research questions
The implications of the proliferation of social media networks in recent years extend to consumers as well as businesses, so the proposed study will be guided by the following research questions:
1. How have social media networks changed the competitive environment for businesses?
2. How can companies benefit from social media networks?
3. What are best industry practices for using social media networks for business promotion?
4. What is the future for social media networks?
Review of the relevant literature
Technically, social media networks have been around for quite some time with electronic communications such as radio and telegraphs being used for essentially the same purpose since the late 1800s, but the modern versions that use the World Wide Web first emerged during the late 1990s (including BlackPlanet, Six Degrees, Asian Avenue, and MoveOn) and these have evolved into a number of sophisticated versions (such as Facebook and YouTube) that provide companies and consumers with a number of benefits that were not realizable with strictly electronic communications (Edosomwan, Prakasan, Kouame,...
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