¶ … Tutor Marked Assessment-Spring 2015
Definition and Introduction to Customer Relationship Management
Customer Relationship Management can indicate two interlined directions. CRM development process is the first step and the second is contentment of CRM. The process is segmented into three components:
Initiation
Maintenance
Termination
CRM involves activities which firms think help fulfill client demands, notice their preferences and resolve their issues. Conducting an in depth analysis, CRM process can be divided into external and internal programs. Internal programs indicate organizational framework, culture and knowledge management. External programs indicate customer interaction (Toma, Mihoreanu and Ionescu, 2014).
Building Long-Term Customer Relationship at Harley Davidson
Competitive Customer Relationship Management (CRM) between industrial consumers and manufacturing companies will keep and maintain the loyal consumers whilst their valuable input will be regarded as highly beneficial. Harley Davidson came to the conclusion that in order to inculcate long lasting relationships, the 'customers are always right' model has to be accepted.
The manufacturer invests quite a lot of time and funds in this regard. Those suggestions assist in improving the product's quality and services offered. CRM takes a new path of approaching the consumer's preferences. CRM helps in developing innovation capability as well as creating a steady competitive advantage. The firm has established the relationship between innovation capability and CRM. Harley Davidson interacts with its fan following via travel adventures, events and providing accessories for its loyal following who own the brand (Toma, Mihoreanu and Ionescu, 2014).
Marketing Management Concepts
Marketing strategy confirms successful performance of a firm. The hallmarks of management concepts are as follows:
Marketing strategy formulation
Marketing strategy implementation,
Firm performance;
Viability of marketing strategy
External environment also factors in major management concepts. But, strategy doesn't confirm success. For a strategy to be successful, rigorous application, assessment and control mechanism are also necessary (Ramaseshan, Ishak and Kingshott, 2013).
Control and evaluation is the connection of a firm with its external...
Harley-Davidson Marketing Harley Davidson Marketing Harley-Davidson has shown itself to be one of the best, if not the best, motorcycle makers on the planet. Indeed, even with stiff competition from faster and sleeker bikes like Honda, Yamaha and others as well as more rugged bikes that are more similar to Harley such as American Ironhorse and so forth, Harley is clearly in a league of its owns just looking at objective sales
Harley Davidson 5304 Harley-Davidson Harley-Davidson Inc. is an American motorcycle manufacturer specialized in heavyweight cruiser and chopper style of motorcycles with over 700 cc. Founded in 1903 and headquartered in Wisconsin, United States, Harley-Davidson is one of the two major American motorcycle manufacturers and known as a classic American icon. Since its inception, Harley-Davidson has been setting remarkable records with its top quality motorcycles for miles per gallon, speed, racing, distribution strength,
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