In this case, the company will more than likely have wrestle with, the inability of many health care providers and doctors to embrace the use of this new technology. Where, they are reluctant to utilize these kinds of solutions, for out of fear of reducing the overall quality of services being provided. Evidence of this can be seen with information compiled by National Institute of Health. They determined that the majority of patients would like to see the use of it technology as a part of their total health care solution. Yet, the industry is hesitant about these changes as there are: larger upfront costs, learning curves and there is the possibility of increased security issues. This is important, because it shows the biggest challenge that Ashley.MedX.com will more than likely have to address in the future (as many health care providers and doctors could drag their feet on implementing these improvements). (Rutten 2007)
The opportunities from this strategy are that Ashley.MedX.com can be able to redefine the way medicine is practiced, by incorporating these different solutions together. This is important, because given the fact that patients want to have improved access to their doctors, means that the company can address this need. Once the basic strategy is being readily embraced, this will help them to create viable business model that will address this demand. At the same time, this would help to reduce health care costs and improve quality, by allowing patients to find the physician that will address these needs. When you these two elements together, this could create a situation where the website could become an overnight sensation, through addressing these challenges. At which point, they can begin to redefine the way health care services are being delivered. (Rutten 2007)
The biggest threats that the company is facing are from a lack of willingness to implement these solutions. The reason why this could occur is: many health care providers and doctors will claim that the company is taking a one size fits all approach (when it comes to medicine). Where, they will point out how not everyone wants to receive their health care services using different it solutions. Instead, most people like to have face-to-face interaction with their doctor. This is important, because traditional medicine is based upon a close working relationship of the patient and physician. When you take this away from them, there is the realistic possibility that the overall quality of services could decline. The reason why is because, the Internet can make this kind of interaction less personal. At which point, the odds increase that the individual will not seek out assistance for various health care solutions. This is significant, because it showing how the current approach, could lead to possible challenges down the road for company. As many hospitals and doctors do not want to use this model, because it reduces the possibility that they could see a reduction in the overall quality of services being provided. (Paulus 1235 -- 1245)
Stakeholders
When Ashley.MedX.com is implementing this new business model, there are going to be a number of different stakeholders who will receive various benefits from the new solutions that are being implemented. These include: patients, investors, doctors / nurses, independent health care workers, company employees, the media and the general public. In the case of patient, they will be able to receive lower cost and better services. This is because they can read various reviews about different doctors (from other patients) and the can compare prices. At which point, they will be able to save money and work with the best physician possible (who can address their underlying needs). Investors will benefit, from being on the ground floor of a new project that has the ability to redefine health care as we know it. This will help to provide them with above average long-term returns by becoming a part of the organization early. The doctors / nurses can benefit by: increasing their total number of patients and they can help more people. Independent health care workers can take advantage from these changes by being able to determine what patients they will see. Company employees will have an interest in the success of the organization, as they are supporting and helping to implement new changes in the industry. The media would benefit, because they could conduct a number of different stories about: these changes that are taking place and how this is having an effect on the organization. The general public would have vested interest in these...
Marketing Development of Beverage Dear Marketing Team ABC Company Marketing Development of Beverage As our company is in the process of marketing development of a new beverage, I am determined to have the impressive launch of the product. In this regard, I am analyzing the advertisement strategies of various players in the same industry. This practice is carried out with the perspective of applying the plus points of the advertisement in our advertisement and
Relationship marketing Digital marketing >development RM theory >customer relationship management theory >Nature digital marketing >E-business/E- commerce > RM a result direct marketing 1) markerting Relationship Marketing and Digital Marketing Development of Relationship Marketing Theory Relationship marketing is a form of marketing that focuses on customer retention and satisfaction, in comparison with other forms of marketing that focus on sales. This type of marketing is characterized by increased interest in the value that customer
2.3 Product Offerings In-N-Out Burger serves a very specific and limited menu of products, including hamburgers, cheeseburgers, French fries, soft drinks, milkshakes, Neapolitan shakes and grilled cheese sandwiches. This minimalistic simple menu keeps the ordering process quick and simple for both customers and staff. They have a much-touted secret menu, but the secret menu builds on the ingredients from the offerings on the traditional menu. 2.4 Keys to Success The key to in-N-Out
Marketing Plan can be defined as a written plan or document that refers to the particular organizations adaptation of a particular marketing strategy. It can also be defined as the written plan of a company that underlines the various marketing activities that the company would undertake in the following months or weeks. A marketing plan must include general information like for example, the particular service or product that is being
The difference in country's economic condition makes Coca Cola to fix difference prices for the same product across different countries. 3.2: Integrating Pricing strategy with branding strategy ATC will use a unique brand position to ensure that customer accept prices fixed for its product and services, and the company will use differentiation strategy to make customer accept the prices fixed for its product. By creating a strong brand position, ATC will
Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now