Marketing and Childhood Obesity
In the twenty-first century obesity is growing out of control in many counties in the developed world. A combination of a sedentary lifestyle, a high-fat diet, and sugary drinks, have driven up the average human weight to the point in which it is having a serious negative effect on the overall health of a large number of individuals. This is particularly serious with regards to our younger population. Childhood obesity, a condition in which excess body fat negatively affects a child's health, is reaching epidemic proportions in the developed world. According to the Center for Disease Control (CDC) (2010) childhood obesity has more than tripled over the last 30 years. Incidences of obesity among children ages 6 to 11 has risen from 6.5% in 1980 to 19.6% in 2008. Among adolescents ages 12 to 19 the obesity rate increased from 5% to 18.1percent during the same period.
Discussion
Teenagers spend over 100 billion dollars on their own, while their parents spent another 50 billion on them annually. This ability to impact the economy has made this generation the most studied and courted...
" (Dietz, 1998). Obese children are often taller than their non-overweight peers, and are apt to be viewed as more mature. This is an inappropriate expectation that may result in adverse effects on their socialization. (Dietz, 1998). Overweight children and adolescents report negative assumptions made about them by others, including being inactive or lazy, being strong or tougher than others, not having feelings and being unclean. (American Obesity Association, 2000). This
Participants will be recruited with announcements in local newspapers and school newsletters. Flyers are posted in the nurse's offices and in the clinic. Response cards will be given to parents who indicate an interest in participating in the study. See the participation invitation -- Appendix 1. Materials Once enrolled, participants will answer a series of questions related to food choices, influences, physical activities and food and beverage advertisements. The first measure
Policy Guidelines Obesity has grown into a worldwide pandemic, with obesity rates constantly increasing. The WHO (World Health Organization) reports that over forty million children and 1.4 billion adult individuals may be categorized as ‘overweight’, while over 10 percent of individuals across the world may be categorized as ‘obese’. Children with BMI (body mass index) ?95% of others their age are regarded as obese. Though, at one time, obesity was thought
Obesity Prevention Program: Project Planning Stakeholder identification Childhood obesity-prevention demonstration projects The ANGELO process Socio-cultural contextual analyses Stakeholder engagement Engagement workshops Action plan formulation The Budget Financial Analysis Evaluation methods The Trans-theoretical model The evaluation plan Economic evaluation Obesity prevention is best carried out through community-based arrangements. This paper provides a guide on the setting of priorities, with regard to the prevention of childhood obesity among the culturally and socially diverse populations of Pinole, Laurel Park and Marina Bay. The literature offers a report
Ethical Dilemmas & Marketing Ethical Dilemmas Ethical dilemmas in international marketing Background of Marketing Ethics Ethical Issues in Marketing Modern Debate in Stakeholder Theory Ethical Theories Teleological Theories Virtue Ethics Ethics in Marketing Ethical dilemmas in international marketing Humanity has long struggled with the question of what constitutes ethical behavior. The answer to this question has not always been simple or easy especially in the midst of conflicting interests. Businesses desire and need to sell products to consumers but serious issues
Forty-eight percent of commercials that had violence in them were advertisements for movies; 38% were advertisements for television programs. The conclusion that Tamburro comes up with is that "parents should remain present during commercials" or alternatively should institute technology that allows commercials to be skipped (Tamburro, p. 1662). Moreover, the authors believe that "efforts should be made that promote television shows and movies on the basis of the hour at
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