Maybelline Cosmetics is an American company owned by L'Oreal that produces and sells makeup products globally. They are headquartered in New York City and their manufacturing facility is located in Little Rock, Arkansas. L'Oreal purchased the company in 1996, which gave L'Oreal access to a more mass market audience in cosmetics. Maybelline New York is the number one cosmetic brand globally -- sells in 90 countries and has products in

Or those not willing to drop down to the mid-priced brands, more and more drugstores are trying to help ease the effect of rising prices by employing tactics such as money-back guarantees and heavy couponing. Tode (2010) went further to state that Yanke noted that Medic has offered a money-back guarantee in cosmetics for eight years and that it promotes the category heavily with advertising and coupons, but that

Question 1 The philosophy of marketing—or wisdom of marketing—that is personal to me is based on my sense of what marketing is meant to do: the objective is to connect with the consumer and make a product or service appeal to that consumer so that he or she wishes to consume it. The biggest element of marketing philosophy for me is Imagination. Imagination is the most vital tool in marketing because this

In other words, the higher the price, the higher the status they confer. The active products are developed for customers interested in the products' medical properties. In conclusion, L'Oreal's target customers are sophisticated, educated, beauty oriented people, with medium to high incomes, that appreciate the company's products' quality. Regarding the company's earnings, 54.8% of the cosmetics sales come from consumer products, 25.1% come from luxury products, 13.9% come from professional products, and

Maybelline positions itself as the most innovative make up producer. The company has strengthened its position on the international market due to the sales force ensured by L'Oreal, who acquired Maybelline. Astor positions itself as a high quality make up producer. Customers The main customer segment is represented by women aged between 20 and 35 years old. These customers have a medium income and medium to high education. They have a modern

Bobbi Brown Marketing Campaign Bobbi Brown has three new product ideas, a line of anti-aging products, a virtual makeup feature, and beauty on the wheel. For these, the most comprehensive marketing campaign will need to be for the anti-aging line, as this is the idea with the most revenue potential. There are millions of customers interested in anti-aging products; the market is huge. This market also dovetails nicely with Bobbi Brown's existing