Uniformly, those in the former category indicated that they would be willing to pay something in the range of 10 to 20% more on customized orders. Customers willing to spend $100 on a pair of shoes indicates that $110-$120 would be an acceptable range for a customized pair. Respondents who demonstrated a less proclivity both for online shopping and for shoe-shopping in general indicates that whereas they might spend something

Michael Porter (Porter, 2008) b. The Offering The Libertad will be designed as a communications and collaboration platform, making the process of customizing its many features seamless within the production process. From a software standpoint, the foundation of the Libertad will be the Google Android operating system, customized to allow for easy integration of components and functional add-ons. The Google Android operating system is chosen as the basis of the offering

Marketing Market Segmentation Ottawa-based charity AceWorks needs to segment its volunteer population and its donor population in order to create a stronger marketing plan. The objectives of this plan are to increase both volunteers and the number of donors. The plan should also encompass winning larger donations from existing donors. With respect to donors, therefore, there are two target markets in the current donors and the future donors. Current donors are characterized by

Relationship Marketing Customized mailing is a preferred way of selling the products and services as compared to the mass mailing. As evident, currently customized mailing is norms in which a firm strives to create and maintain long-term elations with its customers. It is generally agreed that a firm that is equipped to create, maintain and manage customer relationship over the life of a customer is at a better position to sustain its

Dell.com Analysis The potential the Internet provides businesses to scale their supply chains, manufacturing, fulfillment, services and new product development strategies globally is exemplified in the decades of lessons learned at Dell Corporation. Of the thousands of businesses that sought transformation of their business models with the Internet by concentrating only on the websites, Dell was immediately contrarian, looking to streamline back-office systems first. This analysis presents how the core strategies

More specifically, footwear is typically produced according to mass production orders placed by manufacturers whereby selected product designs are mass produced in various sizes and colors but no other variations or options beyond color and size are available to customers. By contrast, the addition of custom design to commercial footwear production would allow individual customers to request products on a per-unit basis that incorporate their specific color patterns, choice