Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.
The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.
Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.
Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.
The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class, trying to isolate the market for consumer goods beyond industry and the wealthy.
There are several measures to go into commercial infrastructure. These include mobile subscribers, households with Internet access, main telephone lines, # of PCs, paved road density, population per retail outlet, and % of households with a color TV. The category is mostly misnamed -- this is consumer infrastructure. Commercial infrastructure would be about ports, railways and things like that....
The assumptions of industry structure and pricing are based on the market shares of the leading competitors in the motorcycle market including Harley-Davidson with 65% and Honda with 12.9%. There are over 40 different manufacturers of motorcycles globally who comprise the remaining 22% of the worldwide market (Murphy, 2008). Gaining distribution for a new motorcycle model will be challenging given the concentration level of competitors in the market. As
As noted, we have at least one student, one retiree, one manager, one housewife, and one entry level employee. We will also assume that in the prescreening we were able to capture demographic data (age, gender, race, income, lifestyle, etc.). Questions for Focus Group (Note, subheadings are potential probes based on responses): 1. Do any of you shop online for clothing? a. How often? Reasons? b. Perceptions of Quality, convenience, etc. c. Approximate amount spent
Urbanization in Turkey When it comes to concerns about rural areas versus that of urban areas, there are most certainly pros and cons involved. Turkey is certainly a country that could and should be included in this debate. While many people tout the improvements and advancements seen when an area becomes urbanized and more developed, it is seen by many that there are tradeoffs. One such tradeoff is the effect on
WFD Market Potential for WFD WFD Consulting, Inc., has been providing human resources strategies and resources to many well-established multinational concerns for almost three decades (WFD, 2012). The support and services offered by WFD promote the research-backed belief that employee wellness, happiness, and fulfillment has a direct effect on productivity and success, and thus that developing and implementing proper and appropriate techniques for handling employee workplace and personal issues is an essential
Market-Based Management Principles Vision The foremost principle of market-based management is vision. The vision helps determine strategies the organization implements in creating long-term value in market and customer management. The success of a company in the market lies in institutionalization of strategies that create value (Block, Wood, & Barnett II 2002). Vision, provides guidelines for the company on how to create sustained value and adaptability in the dynamic market. Vision outlines strategies a
6% of all bakeries in Canada within the province, it's clear that a uniquely positioned bakery could have a significant market potential in the Vancouver market specifically. With 211 total retail bakery outlets in all of British Columbia, the proposed bakery and party supplies story would just several key competitors. The following table provides an analysis of the proposed retail stores' key competitors in Vancouver: Competitors to Bakery & Party Store Bakery Strengths Weaknesses Anna's Cake
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