Internet Marketing Plan

Introduction

This plan is for a small business called ChronoPosters. ChronoPosters is a company that specializes in creating and selling a series of finely-detailed history posters, depicting the history of the Western world. These posters are designed to be educational and visually appealing. They target a diverse market that includes educators, history buffs, students, and those interested in interior decoration.

The success of a small business like ChronoPosters depends on its online marketing strategy (Parkin, 2016). This Internet marketing plan outlines the strategic approach ChronoPosters will adopt to establish and expand its online presence. From the business model and legal considerations to aspects of online retail, content creation, and embracing the latest in social, mobile, and local e-commerce trends, this plan will be useful in supporting the growth of the companys online business.

Business & Revenue Model

Product Line

The product range is extensive and includes high-quality posters that focus on different historical epochs as well as more focused timelines of significant events, such as the Renaissance or the Industrial Revolution. These posters are a blend of visual appeal and informative content, serving the dual purpose of education and decoration.

Revenue Streams

The primary revenue stream for ChronoPosters is direct online sales through its website. Additionally, the business will introduce a subscription model where customers can opt to receive new posters on a regular basis, such as monthly or quarterly, as this helps with projecting revenue (Pauwels & Weiss, 2008). Special educational packages are also offered, and there will be bulk order options for institutions. To expand its market reach, ChronoPosters will use affiliate marketing, partnering with educational and history-focused websites. Digital versions of the posters may also be sold at a reduced price, so as to cater to those who prefer digital content.

Legal & Ethical Implications

Intellectual Property and Online Business Regulations

ChronoPosters must know that all its content is either original or properly licensed to avoid copyright infringement (Kreutzer, 2014). This includes securing trademarks for the brand and logo. As an online business, it must comply with e-commerce laws that govern digital marketing, electronic transactions, and consumer rights (Kreutzer, 2014). Data protection is important, too, especially under regulations like the GDPR for European customers.

Ethical Considerations

The business is committed to historical accuracy and unbiased presentation, which means there will have to be rigorous fact-checking and expert consultations. Cultural sensitivity is also needed, particularly when dealing with potentially controversial historical events. ChronoPosters also embraces environmental responsibility, using sustainable materials and minimizing packaging waste.

User Privacy and Transparency

A clear and detailed privacy policy will be displayed on the website, outlining the handling of customer data. Marketing efforts will be transparent and honest, accurately representing product features and pricing. The marketing strategy will be inclusive, reflecting diverse and culturally respectful perspectives.

Web Presence & Supply Chain

Web Presence

ChronoPosters' online presence is centered around a user-friendly, visually appealing website that reflects the educational and aesthetic nature of its products. The website features high-resolution images of the posters, detailed descriptions, customer reviews, and a blog section that shares insights into historical events and the making of the posters. To enhance user experience, the website includes features like search filters by historical periods, a secure checkout process, and a responsive design for accessibility on various devices. To expand its digital footprint, ChronoPosters will also have active profiles on social media platforms like Instagram, Pinterest, and Facebook, where its target audience is most active. These platforms will be used to showcase posters, share historical facts, and engage with the community through interactive content like quizzes and polls.

Supply Chain

The supply chain for ChronoPosters is streamlined for the sake of efficiency and quality control. The posters are printed on-demand by a reliable printing partner, reducing the need for large inventory space and minimizing waste. This partner is chosen based on their ability to produce high-quality prints and their commitment to environmentally friendly practices. The business will use a fulfillment center to handle inventory storage, packaging, and shipping. This approach allows for scalability and the ability to handle increased demand without compromising on delivery times....

…and bundle deals can be effective in attracting first-time buyers and encouraging repeat purchases. Special promotions for educational institutions and bulk orders will also be considered.

Social, Mobile & Local E-Commerce

Social Commerce

Leveraging social media platforms for direct sales is a growing trend. ChronoPosters will utilize features like Instagram Shopping and Facebook Marketplace, allowing customers to purchase directly through these platforms. This approach simplifies the buying process and taps into the large user base of these platforms (Laing & Webb, 2017).

Mobile Optimization

With the increasing prevalence of mobile shopping, ChronoPosters' website and online store willbe fully optimized for mobile devices. This includes a responsive design, fast loading times, and an easy-to-use mobile interface. The checkout process will be streamlined for mobile users, with options like Apple Pay and Google Pay.

Local Engagement

While primarily an online business, local engagement can be beneficial. Participating in local history events, educational fairs, and pop-up shops can raise brand awareness. Additionally, offering localized content and deals can attract a regional audience.

App Development

Considering the potential of mobile commerce, developing a dedicated mobile app could be a future strategy. An app can offer a more personalized shopping experience, push notifications for new posters and deals, and even augmented reality features to visualize the posters in a room.

Conclusion

This marketing strategy has included a mix of content creation, social media engagement, targeted advertising, and has considered the role of social, mobile, and local e-commerce, is tailored to reach a wide yet specific audience. This approach will help in driving traffic and sales and in establishing ChronoPosters as a brand that is synonymous with quality, education, and aesthetic appeal. Overall, this Internet marketing plan for ChronoPosters is more than just a roadmap for online business operations: it is a strategic approach to building a brand that resonates with its audience, adapts to the dynamic digital marketplace, and stands out in the competitive world of online retail. With this plan, this company is well-positioned to become a leading name in the niche market of educational and decorative history…