¶ … Tube in China
Marketing Audit and Competitive Market Analysis
China represents one of the fastest growing economies in the world that has an enormous population. Although the total number of internet users per capita is far less than can be found in the advanced nations, a smaller percentage of internet penetration coupled with the gigantic population represents an enormous market for online service provider. Unfortunately, China's online world does not operate as it does in most nations. In fact, China keeps many websites permanently blocked and has different methods of maintaining a firewall that only allows Chinese internet viewers to navigate to a collection of pre-approved sites (the firewall is sometimes referred to as the "Great Firewall of China").
There are many subjective standards that are in place which can be difficult to overcome to be able to enter the Chinese digital world. Some of these standards include that any news should be "healthy" and in the Chinese's domestic populations "best interest." Although YouTube has been allowed for brief periods, and many Chinese individuals know how to access the site through various proxies, at the moment the website is not available to the Chinese government. The analysis will assume a hypothetical case that assumes that the Chinese government will lift restrictions on YouTube and allow it to enter the market. Even if the government does so, YouTube will have to face significant competition from market competitors such as Youku and iQIYI. Based on the assumptions made, the analysis will provide a brief overview of the market conditions that YouTube may find in China.
YouTube and Innovation
The Chinese market has developed rapidly in...
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