Market Model Patterns of Change
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The operating system software industry that was dominated by Microsoft was a monopoly till quite some years back when other players came into the market and disrupted the monopoly. These players include Linux with their various operating system software such as Redhat and Ubuntu and Apple with their Macintosh operating system.
The general pattern of change in this particular market model was that of monopoly to oligopoly. There are several short-run and long-run behaviors in the monopoly and oligopoly market models. In monopoly, there is only one market player who has full control over the market. However, in oligopoly, there are several market players who hold different market shares depending on their marketing strategies, brand awareness, product specification, product diversification, etc. Soberman & Gatignon, 2005()
The short-run behavior in a change from monopoly to oligopoly is exponential in nature. This is where the change keeps changing. As the new companies were entering in the industry, they were taking the market share from Microsoft slowly with the percentage growth increasing over time.
The long-run behavior of the change from monopoly to oligopoly in this market was that it grows in waves that are driven by certain factors...
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