Market Behavior
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long Run Behaviors
During the oligopoly years, the expected behavior was that the firms would compete against one another. They would not have a high level of innovation, and would charge premium prices. While some oligopolies sees firms enter a race for the bottom, these are differentiated products so both major producers felt compelled to keep prices high. Apple's entry to the market did not change that, as it was also a differentiated producer, but once the OEMs and Android became involved, the nature of the industry moved away from the type of oligopoly that supported high prices.
Even Apple's entry into the industry disrupted the nature of the competition. Blackberry was winning the battle against Palm, but Apple's entry into the market all but eliminated Palm. While Blackberry had a niche in the business market and Apple courted consumers, Blackberry has proven unable to innovate at the same pace of Apple and newer entrant Google, and has seen its market share dramatically reduced as a result (Thierer, 2012). Other players such as Microsoft and Nokia (Symbian) have failed to make a significant dent in the market, which is rapidly moving back to oligopoly...
Market Patterns One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), Windows, Symbian and
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
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