For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy should be an aggressive one. Diesel's clothing items should be advertised especially through TV ads, aired on the most important music channels, or during TV shows for this category of audience on most important TV channels.
For the secondary target customers, Diesel's product line should be launched by organizing a special event, probably a fashion event that...
Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically increase its volume, as well as sell more Macintosh computers to iPhone users" (Markoff 2008). This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple
2009). Market Share and Sales As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al.
Gillette Shaving Marketing Plan Argentina!!! This project introducing Gillette shaving Argentina Market. We a group a huge project Market Analysis Plan Argentina Specific. MARKET ANALYSIS Marketing refers to the concept of identifying, anticipating, and implementing a plan that satisfies consumer demand for a particular product or service. The essence of marketing is to ensure that a product being offered in the market gains enough popularity and acceptance by customers to make profits
Competitive Market Analysis to Determine the Product's Potential Success Issues that the automobile industry faces that affect its competitiveness and long-term profitability The relevance of a competitive strategy for Car Company A is to establish a position within the 4-cylinder engine car market. This will help the company to compete with Toyota Corolla (LE) 1.8L four-cylinder engine competitive forces. As a potential entrant, Car Company A is at a disadvantage in capital
South Korea Market analysis Subscribers Political variables Economic variables Socio-cultural variables Observations Singapore Market analysis Political Economic variables Socio-cultural variables The basis of this country attractiveness report is to identify the most suitable target market to launch a sea food enterprise. The two countries within our scope are South Korea and Singapore. In this report we evaluate the level of attractiveness on the basis of political variables, economic variables, and socio-cultural variables. This report includes an analysis of the suitability of the
University bulletin boards -- particularly those in the business building -- and offices would be my first target. Then I would meet with the on campus television professionals. Every school has closed circuit televisions that run looped information from slides. Who among us hasn't sat in front of one of these sets mindlessly watching the words and pictures go by? Someone would need to take responsibility for maintaining the
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