This business may not be prepared for the type of tension expansion and "growing pains" can cause. Still the company must still to its overall image of quality made natural cheeses as they continue to establish themselves. Image is everything in marketing. As Gemmy Allen (1999) writes, "many people think that marketing is just selling and advertising" (1) when those are just methods of marketing. Marketing a product means understanding the customer just as well as the product or service. It is important the company be a good fit for that customer. Advertising and selling help impact the market by constantly reassuring the customer of the company's positive image.
A small business may run into problems because they have not corrected identified themselves in the market or have not focused in the correct segment of the population that fits their product. For a company like HVCB, they may lack the funds and resources to put an active campaign out there. Traditional methods such as word of mouth, print advertising, radio and television, direct mail marketing are all good ways to get the word out, however, the best way to promote a small business is to utilize the Internet and position the brand on a search engine. A small business may not have the time to focus on marketing as getting the enterprise off the ground challenges them. Still in order to be successful, it is important for the company to have a clear plan in place. It is also important they think toward the future and diversify their product.
Other Possible Tactics
There are endless opportunities for a smaller business to flourish if they put customer value first. It is important they listen to feedback and implement new ideas as they come. Relationship marketing holds the greatest opportunities as it opens the lines of communication not only between customers but also other businesses, which the company may want to do business with in the future. Also these relationships play an important role as the future of business is found...
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
Integrated marketing communications was a concept introduced in early 1990s that coordinates marketing aspects with promotional elements to improve the communication between a business firm and their costumers. This involves using a number of promotional tools besides advertisements on electronic and print media. The other elements of promotional mix, than advertising are: sales promotions, public relations, personal selling, and direct marketing. Presently, almost many companies are using this concept because the
Integrated Marketing Communication Considering that XYZ Inc. has conducted sufficient analyses of the Indian market, they should now move on to developing a marketing communications campaign. In achieving this desiderate, it is pivotal for the organization to implement the modern principles of integrated marketing communications, which strive to integrate all aspects of a marketing communication, while simultaneously addressing numerous categories of stakeholders through more media channels, such as television, printed media,
Integrated Marketing Communication Plan The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and
Integrated Marketing Communications Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission with which the organization is formed are achieved successfully. The concept of integrated marketing is applied everywhere in the world by almost more than half of the organizations. Out of which many are the renowned brands who precisely used their marketing communications
Integrated Marketing Communication and Customer Satisfaction Strategy Discuss the company's advertising strategy and how it aligns with its marketing goals. Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions. Coca-Cola is one of the strongest brands in the world because they understand the dynamics of how to make this association of strong emotion and
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