The targets of this campaign are represented by:
Authorities
People that observe violent behavior in others
People that practice such violent behaviors
There are several messages addressed by the campaign. The message towards authorities focuses on increasing awareness and determining them to improve the regulations on violence against children. The message towards people that observe such behavior on others is intended to determine them to report such behavior to authorities. The message towards people with violent behavior intends to determine them to seek help on such issues.
The most important online tactic of this campaign relies on using social networks. This allows the organization to reach a higher number of people. This is also a very cheap promotional strategy (Kimbarovsky, 2009). In addition to this, social networks users can easily spread the message of the campaign to their circle of acquaintances.
Regarding the fundraising, it is recommended to raise the necessary funds during the advocacy of the campaign. This is because the fundraising depends on the advertising of the campaign. It is also important to organize several fundraising events. The key performance indicators are represented by increasing awareness, and reaching the...
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