One of the strengths of this article is the fact that the author provides several different ways to successfully expand one's companies across international borders. His case studies, which pertain to companies such as IBM, Procter & Gamble, TCS and other reputed organizations explain the various factors that influenced which particular strategy or strategies was necessary for these companies to succeed. In that sense, he has effectively produced a blueprint for success that other organizations in similar industries to those discussed in the article can follow.
As such, it is difficult to argue with the Ghemawat's claim that AAA Triangle is required for international expansion, since he offers so many real life examples that follow this model. That is why it is all the more interesting to note the degree of difficulty the author states is involved in attempting to utilize all three strategies simultaneously....
It appears that this limitation really seems to reflect the finite amount of resources that an organization has at its disposal. Still, it seems as though if using two strategies at the same time is effective, using all three would be as well. But the author's in-depth analysis of the difficulties that PMS encountered while attempting to utilize all three strategies as once is extremely convincing as a warning that mastering two simultaneously is much more preferable. Regardless, there is a fair amount of wisdom in this article, and it certainly would benefit organizations with global ambition to utilize the AAA Triangle.
Endnotes
Pankaj Ghemawat, "Managing Differences: The Central Challenge of Global Strategy," Harvard Business Review, (2007): 3.
Bibliography
Ghemawat, Pankaj. "Managing Differences: The Central Challenge of Global Strategy." Harvard Business Review, (2007): 1-14.
