Giving them the opportunity to participate in the product launch decisions from a marketing standpoint also highlighted an embarrassing point for marketing, and that was engineering often understood the competition and its true functionality better than anyone in marketing. The reason is that the engineers had taken great pride in working on their product features they were responsible for to make them the best in the industry, and it was clear some had taken great pains to make a statement in their work. Creating shared ownership of product outcomes strengthens morale of technical professionals and infuses an entire development team with more accountability (Voss, 1993) and willingness to internalize a strong commitment to the success of the product (Kochanski, Ledford, 2001). The risk of recommending this strategy would be that the more dominant engineers would overrule marketing and turn the entire marketing strategy into more of a features discussion than one based on business benefits. Integrating teams together runs the risk of personalities and personal agendas impeding and sabotaging overall team performance (Baccarini, Salm, Love, 2004). To make sure this did not happen, the Senior VP of Marketing and Senior VP of Engineering would arbitrate strategic changes to messaging, yet our organization found that within sixteen weeks of the formal launch date we had to freeze the application so it could be launched on time. Once this parameter was set in the schedule, engineering provides exceptional competitive analysis and focused on how to illustrate the applications' strength, often quantifying its performance relative to competitors, sharing data on benchmarks they had done...
By including engineering as part of the competitive analysis, new customer scenario planning, and pricing discussions, valuable data was gained they had gained during the development process. Giving technical professionals ownership is invaluable as a strategy for attaining high levels of collaboration (Thamhain, 2004).
The best place to start, then, is with the creative, skilled professionals, who many need this sort of environment. In addition, it will be important to manage the relationship between creative, skilled professionals and other workers, as it may seem that these workers are being extended privileges that do not apply to other workers. In addition, managing creative, skilled professionals may pose problems as they may see their work as
Indeed, Weiss describes the process as "ironic" and notes that, "The incentives to put clients first underplay the more subtle logic behind encouraging knowledge sharing in the first place: firms that effectively collect and connect what they know will better serve their clients" (1999, p. 62). The benefits that can accrue to professional services firms that achieve this level of knowledge sharing among their practitioners are wide ranging and
3). Thus, one of the ways to meet the unique challenges posed by IT professionals is to encourage them to develop their contributions to a field they love while also allowing them to advance appropriately. By encouraging these professionals to operate independently, they are prepared to contribute to the company most efficiently through their innovative and solo work. This helps managers deal with the unique role that IT professionals
Integrating Total Quality Environmental Management Systems - a Critical Study of TQEM Relevance of TQM to Environmental Management Scope of Dissertation Moving from Reactive to Proactive Management Understanding TQM in Relation to TQEM History of TQM Operation of TQM Quality and Environmental Management Standards Environmental Management Systems Weaknesses of EMS Standards Total Quality Environmental Management Comparing ISO 9000 and ISO 14000 Integrating the ISO 14000 Environmental Management System Demographics Impact of certification on economic and ecological performances Research Design and Nature Integrating a Sustainable EMS with
Motivating Staff in a Global Economy More and more organizational analysts are referring to the modern workforce as increasingly integrated and interconnected. This has occurred in part because of globalization. More and more organizations are branching out, running in multiple countries and providing services to global customers. As the workforce changes and becomes more dynamic, people are increasingly reliant and interdependent within the scope of the workplace. Global integration is a trend
This will help me become more aware of effective communication techniques. This step should begin immediately and should continue for six months. To determine if this is effective, I will seek feedback from my team members on my communication skills at the beginning and at the end of the process, to quantify any improvement. To improve my relationship building skills, I will again focus on seeking out written resources regarding emotional
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